It looks like Apple may be getting closer to launching their iTunes cloud music streaming service, as Apple has just signed a deal with EMI Music and is also close to completing deals with Sony Music Entertainment and also the Universal Music Group.
The new deal with EMI and the two deals which are in the process of being finalized will allow Apple to launch a fully licensed cloud music service, and it looks like the deals with the other two music labels could be signed as early as next week.
Both Amazon and Google have recently launched their own music streaming services, although neither company has reached any deal with any of the music labels, so this should mean that Apple will be able to offer a more comprehensive service with more features than its competitors.
Apple’s Strategic Moves in the Cloud Music Market
Apple’s entry into the cloud music market is a strategic move that could potentially reshape the landscape of digital music consumption. By securing deals with major music labels like EMI, Sony Music Entertainment, and Universal Music Group, Apple is positioning itself to offer a service that is not only comprehensive but also legally sound. This is a significant advantage over competitors like Amazon and Google, who have launched their services without securing similar deals.
The importance of these deals cannot be overstated. They ensure that Apple can offer a wide range of music tracks legally, providing users with a seamless and worry-free listening experience. This could be a game-changer in attracting users who are concerned about the legality and comprehensiveness of the music libraries offered by other services.
What to Expect from Apple’s iCloud Service
We also recently heard that Apple purchased the iCloud.com domain name, which is expected to be the name for Apple’s new cloud service which will probably feature a newly designed MobileMe as well as the iTunes cloud service.
The acquisition of the iCloud.com domain name suggests that Apple is planning to integrate various cloud-based services under a single umbrella. This could include not just music streaming, but also other services like file storage, photo sharing, and possibly even video streaming. The integration with MobileMe, which has been Apple’s suite of online services, indicates that Apple is aiming for a more cohesive and user-friendly experience.
For example, users might be able to store their entire music library in the cloud and access it from any device, be it an iPhone, iPad, or Mac. This would eliminate the need for physical storage and make it easier to manage and enjoy music on the go. Additionally, features like playlist synchronization, offline listening, and high-quality audio streaming could set Apple’s service apart from the competition.
Moreover, Apple’s extensive ecosystem of devices and services could provide a seamless experience that is hard to match. Imagine being able to start listening to a song on your iPhone during your morning commute, and then seamlessly continue listening on your Mac when you get to work. This level of integration could be a significant selling point for users who are already invested in the Apple ecosystem.
In conclusion, Apple’s impending launch of its iTunes cloud music streaming service, backed by deals with major music labels, is poised to offer a comprehensive and legally sound alternative to existing services from Amazon and Google. The integration with iCloud and MobileMe further enhances the potential of this service, making it a highly anticipated addition to Apple’s suite of offerings.
Source Cnet
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