China is one of the biggest smartphone markets in the world, mostly dominated by local companies such as Xiaomi and Meizu. Apple is focusing on its efforts to make a solid footprint in the region. Last year, we heard that Apple was planning to open up 25 new retail locations across the country in the next two years.
According to a new report from China’s Xinhua publication, Apple is opening five new retail stores over the course of next five weeks.
“We are opening five new stores before the Chinese New Year this year. Four of the stores are in brand new cities for us,” Angela Ahrendts, Apple’s senior vice president of retail and online stores said. For those of you who don’t know, Chinese New Year falls on February 19th this year, and is regarded as a vibrant shopping season in China.
The company opened its first retail store in Beijing, China in 2008, and with the new five additions, this would bring the total retail locations to 20, which is a big leap.
The first of the five new stores opened up in Zhengzhou, capital of central China’s Henan Province, last Saturday. The publication further mentions that another store is opening in Gangzhou, Zhejiang Province, near Shanghai, on January 24th.