Apple is working on their new Apple iWatch, which is expected to launch in September along with the iPhone 6. Now, according to a recent report, Apple is interested in buying the health tracking company Basis.
Health monitoring and fitness tracking are said to be major components of Apple’s iWatch. Apple, along with several other companies, is interested in acquiring Basis, which produces the Basis Health Tracker Watch. This device is known for its advanced health tracking capabilities, including heart rate monitoring, sleep analysis, and activity tracking.
Competition in the Smartwatch Market
It is not just Apple that is apparently in talks with Basis. According to TechCrunch, Google, Samsung, and Microsoft, all of which have ambitions for a smartwatch, are also in discussions with Basis. This interest from multiple tech giants highlights the growing importance of health and fitness tracking in wearable technology.
The deals that are apparently being discussed are for a price under $100 million. However, with so many companies looking to buy Basis, the price could increase significantly. This competition underscores the value that these companies see in integrating advanced health tracking features into their wearable devices.
Upcoming Smartwatch Launches
Samsung is expected to launch their new Galaxy Gear 2 smartwatch at Mobile World Congress later this month. The Galaxy Gear 2 is anticipated to feature improved health tracking capabilities, a sleeker design, and better battery life compared to its predecessor. Both Microsoft and Google are also expected to launch their devices later in the year. Microsoft’s smartwatch is rumored to integrate with its existing health and fitness platform, while Google’s device is expected to leverage the company’s expertise in software and artificial intelligence to offer unique health tracking features.
The acquisition of Basis by any of these companies could provide a significant boost to their respective smartwatch offerings. Basis’ technology is highly regarded for its accuracy and reliability, which could help these companies differentiate their products in a crowded market.
In addition to the major tech companies, other players in the wearable technology space are also making strides in health and fitness tracking. For example, Fitbit continues to be a leader in the market with its range of fitness trackers and smartwatches. Garmin, known for its GPS technology, has also made significant inroads with its line of fitness-focused wearables.
The interest in Basis and the upcoming smartwatch launches highlight the increasing importance of health and fitness tracking in the wearable technology market. Consumers are looking for devices that not only keep them connected but also help them lead healthier lives. As a result, companies are investing heavily in developing and acquiring technology that can provide accurate and comprehensive health data.
Source TechCrunch, MacRumors
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