The Apple rumour mill is causing a stir once again this week with reports that Apple’s iPhone 5 is arriving in August or September. Adding to the excitement, the Daily Tech website reports that Apple may have partnered with a major OEM to sell iOS-equipped TVs, which could be arriving in the Autumn.
The Apple TV rumour is not new by any means and has been mentioned before, but now a former Apple executive has apparently told the website that Apple is looking to “blow Netflix and all those other guys away” by moving into the HD TV business.
Apple’s Strategic Move into the HDTV Market
Apple is not expected to make their own HDTVs but partner with a major OEM TV manufacturer, which may be Samsung, to create their new Apple HDTV. This strategic partnership would allow Apple to leverage the manufacturing expertise of an established TV maker while integrating their own cutting-edge iOS technology. The new Apple HDTV will combine iOS, the Apple TV system—which is already available as a standalone device—and iTunes to provide users with a complete entertainment package.
This move could be seen as Apple’s attempt to create a seamless ecosystem where all devices, from smartphones to televisions, are interconnected. Imagine being able to control your TV using your iPhone or iPad, or even using Siri to search for your favorite shows. The integration of iOS into a television set could revolutionize the way we consume media, making it more interactive and user-friendly.
Potential Features and Market Impact
While no official information on pricing or worldwide availability has been released yet, the potential features of an Apple HDTV are already generating buzz. Speculations include a high-definition display, possibly even 4K resolution, and advanced features like voice control, facial recognition, and seamless integration with other Apple devices. The TV could also come with pre-installed apps from the App Store, allowing users to download games, streaming services, and other applications directly onto their TV.
The impact on the market could be significant. Apple has a history of entering established markets and disrupting them with innovative products. The iPhone revolutionized the smartphone industry, and the iPad did the same for tablets. An Apple HDTV could potentially do the same for the television market, offering a new level of convenience and integration that other manufacturers might struggle to match.
Moreover, this move could pose a serious challenge to existing streaming services like Netflix and Amazon Prime. With Apple’s vast library of content on iTunes and the potential for exclusive deals, an Apple HDTV could become a one-stop-shop for all your entertainment needs. This could force other companies to innovate and improve their own offerings, benefiting consumers in the long run.
Unfortunately, no information on pricing or worldwide availability has been released as yet, but as soon as it becomes available, we will let you know.
Have a look at our handy OLED TV Explained guide for more information on the latest HDTVs.
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