Amazon has today announced that it will be rolling out a price increase for its Amazon Prime membership in the US which will be now be priced at $99 per year.
It has been rumoured for some time that Amazon has been considering increasing the price of its Amazon Prime service and in 7 days time the cost for existing members to renew will increase from $79.99 up to $99.99, rising by an extra $20.
In all fairness to Amazon it is the first time in nine years since the service launched that the company has increased the price of the Amazon Prime service. However only time will tell whether the increased price will have any effect on the subscription base for the Amazon Prime service.
The Amazon Prime Student members subscription will now cost $49 however the Amazon Prime Fresh membership fee will remain unchanged at $299. Amazon explains:
“Current members will still receive all the benefits of Amazon Prime, including unlimited FREE Two-Day Shipping for eligible purchases, unlimited streaming with Prime Instant Video, and the ability to borrow books from the Kindle Owners’ Lending Library.”
For more information on the Amazon Prime subscription service, which provides shipping and movie services jump over to the official Amazon Prime website for more details and terms and conditions.
Source: Tech Crunch
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