The 2018 YouTube Rewind video has now become the most disliked video ever on the platform, surpassing Justin Bieber’s ‘Baby’ video, which held the record for many years. This significant milestone highlights the disconnect between YouTube’s corporate vision and the community’s expectations.
At the time of writing, the new YouTube Rewind video has garnered more than 11 million dislikes. You can watch the video below to see what all the fuss is about.
Why the Backlash?
The video has been criticized for being more of an advertisement than a genuine reflection of what was popular on YouTube throughout the year. Many viewers felt that the video focused too much on mainstream celebrities and advertisers, rather than the creators who built the platform. This has led to a significant amount of backlash from the YouTube community, who feel that their voices and favorite creators were not adequately represented.
One of the main points of contention is the inclusion of celebrities who are not primarily known for their YouTube presence. For instance, Will Smith opens the video, which many felt was an odd choice given that he is not a core part of the YouTube community. Additionally, the video seemed to gloss over some of the most significant trends and moments that defined YouTube in 2018, such as the rise of independent creators and viral challenges.
Community Reactions
Marques Brownlee, a well-known tech YouTuber who stars in the 2018 YouTube Rewind video, has created his own video sharing his thoughts on the matter. In his video, Brownlee discusses the challenges and complexities of creating a Rewind video that satisfies both the platform’s corporate interests and the community’s expectations. His video offers a more nuanced perspective and is considered by many to be a better watch than the official YouTube Rewind video.
The backlash against the 2018 YouTube Rewind video has sparked a broader conversation about the platform’s direction and its relationship with its creators. Many are calling for YouTube to return to its roots and focus more on the independent creators who have made the platform what it is today. This sentiment is echoed in the comments section of the video, where users express their disappointment and call for a more authentic representation of the YouTube community.
The 2018 YouTube Rewind video serves as a stark reminder of the challenges that come with balancing corporate interests and community expectations. While it may have set a record for the most dislikes, it has also opened up an important dialogue about the future of the platform and the need for a more inclusive and representative approach to content creation.
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