Mobile Shopping Gaining Ground

People with smartphones use their devices for a number of reasons, and shopping online is starting to go up the list of things to do with it.

A survey by Nielsen showed that about 29% of smartphone users use their devices to buy something online. The survey is part of the US Digital Consumer Report.

Of those using shopping-related apps, it also comes as no surprise that many use it to window shop and compare prices with 38% of users doing this. Those who buy products are around 22%.

One of the reasons that the number of people who just compare prices online are higher compared to those who actually buying could be a result of users’ reluctance to use their credit cards on their phones. The study also noted that many still prefer going to retail stores and try out the items for themselves instead of just relying on user reviews and descriptions by manufacturers.

Via: Digital Trends