Microsoft has today announced that the previous price cuts it had offered customers on its struggling line of Surface RT and Surface tablets are now here to stay and have been made permanent.
The price reductions are across the entire range of Surface devices and accessories, and there is now $100 off the Microsoft Surface Pro and $40 off the Surface Touch Covers.
Details of the Price Reductions
Microsoft explains, “The customer response to recent Surface pricing and keyboard-cover promotions has been exciting to see, and we are proud to begin rollout of Surface Pro, Touch Cover and Surface RT bundles at even more affordable prices starting August 29,”
– $100 (U.S.) off Surface Pro (including the 256 GB SKU). This means the entry-level Surface Pro will now start at $799 (U.S.)
– $40 (U.S.) off Touch Covers. Touch Covers will now start at $79 (U.S.), and Limited Edition Touch Covers will now start at $89 (U.S.)
– $50 (U.S.) off Surface RT bundles. Surface RT bundles will now start at $399 (U.S.)
These price cuts are a strategic move by Microsoft to make their Surface devices more competitive in the market. The Surface Pro, known for its robust performance and versatility, is now more accessible to a broader audience. The Touch Covers, which are essential accessories for many Surface users, are also more affordable, making it easier for users to enhance their productivity.
Impact on the Market
The permanent price reductions are expected to have a significant impact on the market. By lowering the prices, Microsoft aims to attract more customers who may have been hesitant to invest in a Surface device due to the higher cost. This move could potentially increase the market share of Surface devices, which have been struggling to compete with other popular tablets and laptops.
For example, the Surface Pro, with its powerful Intel Core processor and high-resolution display, is a strong competitor to Apple’s iPad Pro and various high-end Android tablets. The reduced price makes it a more attractive option for professionals and students looking for a versatile device that can handle both work and entertainment.
Similarly, the Surface RT, which offers a more budget-friendly option, can now compete more effectively with other entry-level tablets. The inclusion of the Touch Cover in the bundle adds value, making it a compelling choice for users who need a device for basic tasks like browsing the web, checking emails, and using Microsoft Office applications.
Moreover, the price cuts on accessories like the Touch Covers are likely to encourage existing Surface users to upgrade their accessories, enhancing their overall experience with the device. The Limited Edition Touch Covers, with their unique designs, offer a way for users to personalize their devices while benefiting from the improved functionality of a keyboard cover.
In conclusion, Microsoft’s decision to make the price cuts permanent is a strategic move to boost the sales of its Surface devices and accessories. By making these high-quality devices more affordable, Microsoft is likely to attract a wider audience and strengthen its position in the competitive tablet and laptop market.
Source: ZDNet
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