Microsoft has removed a total of 1,500 fake apps from its Windows Store, the company has also changed its policies, in an attempt to avoid people downloading and buying applications that may be misleading.
Apps now have to be named clearly, and the name of the app must reflect its functionality, and apps now also be categorized correctly.
Every app store finds its own balance between app quality and choice, which in turn opens the door to people trying to game the system with misleading titles or descriptions. Our approach has long been to create and enforce strong but transparent policies to govern our certification and store experience. Earlier this year we heard loud and clear that people were finding it more difficult to find the apps they were searching for; often having to sort through lists of apps with confusing or misleading titles. We took the feedback seriously and modified the Windows Store app certification requirements as a first step toward better ensuring that apps are named and described in a way that doesn’t misrepresent their purpose.
You can find out more details about the changes to the Windows Store certification process over at Microsoft at the link below.