Yesterday we heard that HP had released a new version of webOS for the HP TouchPad, and now the company has reduced the price of the TouchPad tablet by $50 in order to boost sales.
HP is now offering a $50 ‘instant rebate’ on the TouchPad, and the 16GB model which previously cost $499 is now $449.99 whilst the 32GB model which previously cost $599 is now $549.99.
HP’s Strategy to Boost Sales
HP will be offering the TouchPad for the reduced price until September, will this be enough to boost sales of HP’s first webOS tablet, which haven’t been as strong as HP had hoped. The company is clearly aiming to make the TouchPad more competitive in a market dominated by other major players like Apple’s iPad and various Android tablets. By reducing the price, HP hopes to attract more customers who might be on the fence about purchasing a new tablet.
In addition to the price reduction, HP has also released a new version of webOS, which brings a range of improvements to the tablet. The new webOS 3.0.2 update includes enhancements in performance, user interface, and overall functionality. For instance, users can now enjoy a more responsive touch experience, better multitasking capabilities, and improved notifications. These updates are designed to make the TouchPad more appealing to both new users and those who may have been dissatisfied with earlier versions of the software.
Comparing the TouchPad to Competitors
When comparing the HP TouchPad to its competitors, several factors come into play. The Apple iPad, for example, has a well-established ecosystem with a vast array of apps available through the App Store. Android tablets, on the other hand, offer a high degree of customization and a wide range of hardware options. The TouchPad, with its webOS, offers a unique user experience that some users may find refreshing compared to the more common iOS and Android interfaces.
One of the standout features of webOS is its card-based multitasking system, which allows users to easily switch between open applications. This feature is particularly useful for those who need to manage multiple tasks simultaneously. Additionally, webOS includes a feature called “Just Type,” which allows users to start typing anywhere on the device to search for information or launch applications quickly.
Despite these advantages, the TouchPad has faced challenges in gaining a significant market share. One reason for this could be the limited number of apps available for webOS compared to iOS and Android. However, HP has been working to attract more developers to the platform, which could help to address this issue over time.
Hopefully, with the new version of webOS on the HP TouchPad, which brings a range of improvements to the tablet, and the reduced price, HP will be able to increase sales of their new tablet. The combination of enhanced software and a more attractive price point may be just what HP needs to make the TouchPad a more viable option for consumers.
In conclusion, HP’s decision to reduce the price of the TouchPad and release a new version of webOS is a strategic move aimed at boosting sales and increasing the tablet’s competitiveness in the market. While it remains to be seen whether these efforts will be enough to significantly impact sales, they certainly make the TouchPad a more appealing option for potential buyers.
Source PC World
Image Credit:HP
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