According to a recent report by NPD, Microsoft’s Xbox One console was the best-selling games console in the US in December, outselling the Sony PlayStation 4.
Microsoft apparently sold 908,000 Xbox One consoles in the US in December. This impressive figure allowed the device to take the top spot, with the Sony PlayStation 4 coming in second place. The Xbox 360, another console from Microsoft, secured third place with sales of 643,000 units.
“We’re grateful for the excitement and support of our fans – many purchasing their next Xbox console and many joining the Xbox family for the first time,” said Yusuf Mehdi, corporate vice president of marketing, strategy and business for Xbox. “Our journey is just starting, with more innovation, games and entertainment coming in 2014 and far beyond.”
Financial Impact and Market Share
According to the report, the total combined spend on Microsoft’s Xbox consoles for December was a staggering $1.39 billion US dollars. This figure includes not only the sales of the consoles themselves but also the associated hardware, software, and accessories. Remarkably, Microsoft captured 50 percent of the combined hardware, software, and accessories market in the US during this period. This dominance in the market is a testament to the strong brand loyalty and the appeal of the Xbox ecosystem.
The Xbox One’s success can be attributed to several factors, including a robust lineup of exclusive games, a strong online multiplayer community, and the integration of entertainment features that go beyond gaming. The console’s ability to serve as a comprehensive entertainment hub has resonated well with consumers, making it a popular choice during the holiday season.
Top-Selling Games and Future Prospects
The report also highlights that out of the top 10 games sold in December, the Microsoft Xbox One had 6 out of the top ten games. This includes blockbuster titles like Battlefield 4 and Call of Duty Ghosts. These games have been instrumental in driving console sales, as they offer immersive experiences that showcase the capabilities of the Xbox One hardware.
The success of these games also underscores the importance of having a strong library of titles available at launch and beyond. Exclusive games and popular franchises can significantly influence a consumer’s decision to purchase a particular console. Microsoft’s investment in securing exclusive titles and fostering relationships with game developers has paid off, as evidenced by the strong sales figures.
Looking ahead, Microsoft has ambitious plans for the Xbox One. Yusuf Mehdi’s statement about more innovation, games, and entertainment coming in 2014 and beyond suggests that the company is committed to continually improving the console and expanding its offerings. This could include new features, software updates, and additional exclusive games that will keep the Xbox One competitive in the ever-evolving gaming market.
The Xbox One’s performance in December is a clear indication of its strong market presence and consumer appeal. With significant sales figures, a dominant market share, and a promising lineup of games and features, Microsoft is well-positioned to maintain its momentum in the gaming industry. The company’s focus on innovation and customer satisfaction will likely continue to drive its success in the years to come.
Source Xbox Wire
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