The Best Buy in San Carlos, a small town twenty miles south of San Francisco, currently has on display the world’s largest Android Nexus S smartphone, available for customers to play with.
Last night, Google installed the fully functional 42-inch Nexus S, complete with a touchscreen, working camera, and Internet connectivity.
Jason Kincaid from Tech Crunch visited the store this morning and reported that the huge smartphone was definitely doing its job and attracting customers “like moths to a flame.”
The huge Nexus S is currently a test model, says Google, and if all goes well, they hope to roll out many more Nexus S monster-sized demo devices to other Best Buy stores, as Best Buy is still currently the only stockist of the Nexus S phone.
The Impact of Giant Smartphones on Customer Experience
The introduction of the 42-inch Nexus S smartphone is not just a marketing gimmick; it represents a significant shift in how tech companies engage with potential customers. The oversized device allows users to experience the features of the Nexus S on a grand scale, making it easier to appreciate the phone’s capabilities. For instance, the large touchscreen provides a more immersive experience when browsing the web or using apps, while the working camera allows customers to test its photo quality in real-time.
Moreover, the giant smartphone serves as an eye-catching centerpiece in the store, drawing in curious onlookers who might not have otherwise considered purchasing a Nexus S. This innovative approach to in-store marketing could set a new standard for how tech products are showcased, blending entertainment with practical demonstration.
Future Prospects and Expansion Plans
If the test model in San Carlos proves successful, Google plans to expand this concept to other Best Buy locations across the country. This could potentially revolutionize the way smartphones are marketed and sold. Imagine walking into a Best Buy and being greeted by a massive, fully functional version of the latest smartphone model. It would not only make the shopping experience more engaging but also provide a unique way to compare different models and features.
Additionally, this initiative could pave the way for other tech companies to adopt similar strategies. We might soon see giant versions of other popular smartphones, tablets, or even smartwatches, each offering a larger-than-life experience to potential buyers. This could also lead to collaborations between tech companies and retailers, creating a more interactive and dynamic shopping environment.
The 42-inch Nexus S at the San Carlos Best Buy is more than just a novelty; it’s a bold experiment in customer engagement and retail innovation. As Google and Best Buy monitor its success, we can look forward to potentially seeing more of these giant devices in stores nationwide, making the process of choosing a new smartphone more exciting and informative than ever before.
Via TechCrunch
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