Its has been announced that this year’s finals of the 2011 Wimbledon Championship will be filmed live in 3D and streamed to high definition 3D capable cinemas around the world, thanks to a partnership between Sony and the All England Tennis Club.
Sony will be allowing interested 3D cinema chains worldwide to show the 3D Wimbledon Finals and will work with SuperVision Media, their theatrical distribution partners.
Ian Ritchie, Chief Executive of The All England Lawn Tennis Club, explains:
“Wimbledon is renowned for its heritage and sense of tradition. At the same time we are always looking for ways to improve the presentation of The Championships by successfully blending that tradition with innovation. We are delighted that our 3D partnership with Sony will not only guarantee we are at the cutting edge of live sporting television, but also deliver a compelling new viewing experience for our global audiences, especially amongst our younger supporters.”
The Evolution of Sports Broadcasting
The decision to broadcast the Wimbledon finals in 3D marks a significant milestone in the evolution of sports broadcasting. Over the years, sports events have transitioned from radio broadcasts to black-and-white television, then to color TV, and now to high-definition and 3D formats. This progression has been driven by the desire to provide viewers with the most immersive and engaging experience possible. By leveraging 3D technology, Sony and the All England Tennis Club are setting a new standard for how live sports can be experienced, bringing the excitement and intensity of Wimbledon to life in a way that has never been seen before.
Impact on Global Audiences
The global reach of this initiative cannot be overstated. Tennis fans from all corners of the world will have the opportunity to experience the Wimbledon finals as if they were sitting courtside. This is particularly significant for younger audiences, who are often more receptive to new technologies and innovative viewing experiences. By offering the finals in 3D, Wimbledon is not only catering to its traditional fan base but also attracting a new generation of tennis enthusiasts. This move is expected to boost viewership and engagement, making the sport more accessible and appealing to a broader audience.
Moreover, the collaboration with SuperVision Media ensures that the 3D broadcast will be available in a wide range of cinemas, from major metropolitan areas to smaller towns. This widespread availability will make it easier for fans to find a nearby cinema showing the finals, further enhancing the global reach of the event.
The technical aspects of filming and broadcasting in 3D are also worth noting. Capturing the fast-paced action of a tennis match in 3D requires specialized cameras and equipment, as well as a team of skilled technicians. Sony’s expertise in this area will be crucial in ensuring that the broadcast is of the highest quality, providing viewers with a seamless and immersive experience.
In addition to the visual enhancements, the 3D broadcast will also feature high-quality audio, capturing the sounds of the game in stunning detail. From the thwack of the ball hitting the racket to the cheers of the crowd, every aspect of the match will be brought to life, creating a truly multi-sensory experience for viewers.
As technology continues to advance, it is likely that we will see more sports events being broadcast in 3D and other innovative formats. This partnership between Sony and the All England Tennis Club is just the beginning, paving the way for a new era of sports broadcasting that promises to be more exciting and immersive than ever before.
Via Pocket Lint
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