The Apple [AAPL] iPad, hasn’t even gone on sale yet, but already analysts are reporting that Apple may consider reducing the price of the iPad if initial sales don’t meet their targets.
Bill Shope of Credit Suisse recently had a meeting with some of Apple’s executives, and said that he was told that Apple would consider reducing the price of the iPad if the initial demand appears to be slow.
“While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),”
This could end up being the same as the first generation iPhone which was sold for $600 initially and then reduced to $400 just two month after it went on sale, which left a lot of early adopters unhappy.
The Apple iPad will go on sale for $500 for the base model and $829 for the top end model when it launches next month, but if Apple don’t meet initial sales targets we could see the price drop after just a few months.
If you are thinking of getting an Apple iPad, it may be an idea to wait a couple of months to see if Apple will drop the price. We still have no details on how much Apple are going to charge for the iPad here in the UK.
via Wired Gadget Lab