Popular messaging platform WhatsApp has announced that it is launching new business accounts. Businesses will be able to have their account verified so that their customers will know it is the real account.
WhatsApp will be charging large enterprises and companies for using the service, this will be a way for them to generate revenue since the dropped the $0.99 fee for the app.
We know businesses have many different needs. For example, they want an official presence – a verified profile so people can identify a business from another person – and an easier way to respond to messages. We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.
You can find out more details about these new business features for WhatsApp over at the company’s website at the link below.