Verizon has been diligently working on its V CAST app store, which will allow developers to submit applications that will run on Google Android to Verizon.
It was previously thought that the V CAST app store would be an extension of Google’s Android Market, but now it looks like V CAST will be completely separate and will compete against the Android Market.
The V CAST App store currently sells only apps for BlackBerry devices. However, when the new version arrives, it will sell applications for Android that will work on handsets running Android 2.2 Froyo. This move signifies Verizon’s ambition to create a robust ecosystem of applications tailored specifically for its network, providing users with a unique and optimized experience.
Approval Process and Developer Incentives
It seems like the app approval process for Android applications submitted to the V CAST app store will be different from that of the Android Market. Applications will have to go through an approval process similar to Apple’s App Store. This means that Verizon will likely implement stringent quality checks and guidelines to ensure that only high-quality and secure applications make it to their store. This could be seen as a double-edged sword; while it ensures a certain standard of apps, it might also slow down the time it takes for developers to get their apps to market.
Developers will receive 70 percent of the revenue from apps sold on the V CAST store. This revenue-sharing model is quite competitive and aligns with industry standards, making it an attractive proposition for developers. Additionally, it seems that applications will be published no later than 14 days after they are approved. This relatively quick turnaround time can be beneficial for developers looking to get their products to consumers swiftly.
Implications for the Market
The introduction of the V CAST app store as a competitor to the Android Market could have several implications. For one, it provides developers with an alternative platform to distribute their applications, potentially reaching a different segment of users who prefer Verizon’s curated selection. This competition could also drive innovation and improvements in both app stores as they strive to attract more developers and users.
Moreover, Verizon’s control over the app store allows it to tailor the user experience more closely to its network capabilities and customer preferences. This could lead to better-optimized applications and services that leverage Verizon’s network strengths, such as its extensive 4G LTE coverage.
However, there are also challenges. Developers might be hesitant to invest time and resources into a new platform, especially if they are already established on the Android Market. The success of the V CAST app store will largely depend on Verizon’s ability to attract high-quality applications and provide a seamless user experience.
In conclusion, Verizon’s V CAST app store represents a significant step in the company’s strategy to enhance its ecosystem and offer a unique value proposition to its users. By providing a competitive revenue-sharing model and a streamlined approval process, Verizon aims to attract developers and build a robust library of applications. As the app store evolves, it will be interesting to see how it impacts the broader app market and whether it can carve out a significant niche for itself.
via PC World
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