Twitter has announced that it is introducing a new measure in an attempt to combat spam. The company will now reduce the number of people you can follow each day.
Previously, users could follow up to 1,000 people every day. This limit is being reduced to 400, and Twitter is hoping that this new measure will help reduce spam.
Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine.
— Twitter Safety (@TwitterSafety) April 8, 2019
The social network told Engadget that “We found that having a high daily follow rate contributed to follower churn, and as a result, we are reducing the daily follow rate limit from 1,000 to 400.”
Understanding Follower Churn
Follower churn is a tactic where someone follows another user and then quickly unfollows them, hoping that the person they followed will follow them back. This method is often used by spammers to inflate their follower count artificially. By reducing the daily follow limit, Twitter aims to curb this behavior and create a more genuine and engaging user experience.
This change is part of Twitter’s broader strategy to improve the quality of interactions on its platform. Spam accounts not only clutter users’ feeds but also diminish the overall user experience by making it harder to find meaningful content. By limiting the number of follows per day, Twitter hopes to discourage spammers from using the platform for such activities.
Impact on Genuine Users
While this new measure is primarily aimed at reducing spam, it is also important to consider its impact on genuine users. For most users, the new limit of 400 follows per day is more than sufficient. However, for social media managers, influencers, and businesses that rely on following large numbers of accounts for networking and marketing purposes, this change might require some adjustments in their strategies.
For instance, social media managers might need to be more selective about the accounts they choose to follow, focusing on quality over quantity. This could lead to more meaningful interactions and a more engaged follower base. Influencers and businesses might also need to explore other methods of growing their audience, such as creating high-quality content, engaging with their followers, and using targeted advertising.
Twitter’s decision to reduce the follow limit is a step in the right direction for combating spam and improving the user experience. However, it will be interesting to see if this measure alone is enough to make a significant impact on spam or if additional steps will be needed in the future.
In conclusion, Twitter’s new measure to reduce the daily follow limit from 1,000 to 400 is a proactive step towards combating spam and improving the quality of interactions on the platform. While it may require some adjustments for certain users, the overall impact is expected to be positive, leading to a more genuine and engaging user experience.
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