An article from All Things Digital is reporting that Twitter is gearing up to launch its new Twitter Advertising model, which will allow it to serve adverts on its search results.
The Twitter advertising scheme will be launched in the first half of this year, together with a few new updates to the Twitter system. The updates will apparently make desktop Twitter tools such as Tweetdeck or Seesmic redundant.
Details of the Advertising Model
Twitter is apparently briefing people about plans to implement the advertising, which is tied to its search results. However, the adverts won’t appear in users’ regular streams. This is a strategic move to ensure that the user experience remains uninterrupted and organic. The advertising will use the same 140-character style that Twitter is known for, making it a seamless addition to the platform. Initially, these ads will be sold via agencies, but there are plans to make them available via a self-service website later on. This approach mirrors Google’s successful ad model, which has proven to be highly effective.
Unfortunately, there are no details on the advertising pricing structure at the moment. However, it is expected that Twitter will adopt a competitive pricing strategy to attract a wide range of advertisers. This could include cost-per-click (CPC) or cost-per-impression (CPM) models, similar to other online advertising platforms.
Impact on Third-Party Tools
The introduction of this advertising model and the accompanying updates to the Twitter system are expected to make desktop Twitter tools such as Tweetdeck or Seesmic redundant. These tools have been popular among users for managing multiple Twitter accounts and streams more efficiently. However, with the new updates, Twitter aims to integrate these functionalities directly into its platform, providing a more streamlined and cohesive user experience.
For example, Twitter might introduce advanced features for scheduling tweets, managing multiple accounts, and analyzing engagement metrics, which are currently the main selling points of third-party tools. By incorporating these features, Twitter can ensure that users spend more time on its platform, thereby increasing the potential for ad impressions and engagement.
Moreover, this move could also be seen as a way for Twitter to regain control over its ecosystem. By reducing reliance on third-party tools, Twitter can ensure that all user interactions and data remain within its platform, providing more accurate insights for advertisers.
Via NMA
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