Today Time Inc has announced that it will be bringing all its 21 publications out as tablet editions before the end of the year. Time Inc. will be the first major U.S. magazine publisher to make all of its titles as products designed specifically for tablet devices.
Time Inc. has also announced today a new agreement with Barnes & Noble to sell digital subscriptions of its popular publications on their NOOK Color e-reader device, with the new e-reader editions starting to become available towards the end of August.
Maurice Edelson, EVP and a member of Time Inc.’s interim management committee explains :
“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities,”
As the Time Inc start to release the new editions print subscribers will have the option to upgrade their subscription to include the digital edition at no additional charge.
Source: Business Wire