THQ, a renowned games developer, has sent the Queen a gold-plated Nintendo Wii to celebrate the launch of their latest game, ‘Big Family Games’. This unique gesture has garnered significant attention and has been widely discussed across various media platforms.
“We thought that Her Majesty the Queen wouldn’t want to play on any old console, so an extra-special gold one was commissioned. We hope that she and the rest of the Royal Family enjoy the game!”
The Significance of the Gold-Plated Wii
The gold-plated Wii was sent to the Queen as a publicity stunt, and it seems to have worked as numerous sites have featured this extravagant console. The idea behind this unique gift was to create a buzz around the launch of ‘Big Family Games,’ a title that aims to bring families together through interactive and engaging gameplay. By sending a gold-plated Wii to the Queen, THQ not only captured the attention of the media but also highlighted the game’s family-oriented theme in a memorable way.
The gold-plated Wii is not just a regular console; it is a symbol of luxury and exclusivity. The decision to gold-plate the Wii aligns with the royal image and adds a touch of opulence that is fitting for Her Majesty. This move also underscores the importance of the gaming industry in contemporary culture, showcasing how video games have evolved from simple entertainment to significant cultural artifacts.
Public and Media Reaction
The public and media reaction to the gold-plated Wii has been overwhelmingly positive. Many people have expressed their admiration for the creativity and boldness of THQ’s marketing strategy. The story has been covered by various news outlets, blogs, and social media platforms, generating a substantial amount of free publicity for the game and the company.
This stunt has also sparked discussions about the role of video games in modern society. While some may view video games as mere entertainment, others recognize their potential to bring people together and create shared experiences. ‘Big Family Games’ aims to do just that by offering a range of mini-games that cater to players of all ages and skill levels.
Moreover, the gold-plated Wii has become a topic of interest among gaming enthusiasts and collectors. The idea of owning a gold-plated console is intriguing, and it has led to discussions about other unique and rare gaming memorabilia. This interest further emphasizes the cultural significance of video games and their impact on popular culture.
In conclusion, THQ’s decision to send a gold-plated Nintendo Wii to the Queen to celebrate the launch of ‘Big Family Games’ has proven to be a successful marketing strategy. The gesture has captured the attention of the media and the public, generating significant buzz around the game. It has also highlighted the evolving role of video games in contemporary culture, showcasing their potential to bring people together and create memorable experiences. As the gaming industry continues to grow, innovative marketing strategies like this one will likely become more common, further cementing the cultural significance of video games.
via Born Rich
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