You may remember the article we published and video about the “The iPad Head Girl” at the beginning of August. Well, the company behind the weird headgear has now released another video showing a behind-the-scenes look at how the video and iPad headgear were created. Watch the making of the iPad Head Girl after the jump.
The Creative Minds Behind the Concept
The concept was the brainchild of Thinkmodo’s Michael Krivicka and James L. Percelay as a way to promote the new Cosmo For Guys iPad application. Thinkmodo is known for its innovative and often unconventional marketing strategies, and the iPad Head Girl was no exception. The idea was to create a visually striking and conversation-starting piece that would capture the attention of both media and the public. The video went viral on the web and YouTube, garnering millions of views and sparking discussions across various social media platforms. It would be really interesting to know how many sales it actually generated for the new app after so much publicity from the video.
The Making of the iPad Head Girl
Creating the iPad Head Girl was no small feat. The behind-the-scenes video reveals the meticulous planning and technical expertise that went into bringing the concept to life. The headgear itself was a custom-built helmet designed to securely hold multiple iPads, each displaying synchronized video content. This required precise engineering to ensure that the iPads were not only securely fastened but also perfectly aligned to create a seamless visual effect.
The team faced several challenges during the production process. One of the main issues was ensuring that the iPads remained functional and did not overheat while being worn. To address this, the helmet was equipped with a cooling system to maintain an optimal temperature for the devices. Additionally, the synchronization of the video content across all the iPads required advanced software solutions to ensure that the visuals were perfectly timed.
The video shoot itself took place in various locations around New York City, adding an element of surprise and intrigue as passersby encountered the iPad Head Girl. The reactions captured on camera ranged from astonishment to amusement, further amplifying the viral potential of the video. The behind-the-scenes footage also highlights the collaborative effort of the entire Thinkmodo team, showcasing their dedication and creativity in executing such a unique marketing campaign.
The success of the iPad Head Girl campaign underscores the power of innovative marketing in the digital age. By leveraging the viral nature of social media and the visual appeal of their concept, Thinkmodo was able to generate significant buzz for the Cosmo For Guys iPad application. This case study serves as an excellent example of how creativity and technology can be combined to create memorable and effective marketing strategies.
The iPad Head Girl is more than just a quirky marketing stunt; it is a testament to the ingenuity and forward-thinking approach of Thinkmodo. As we continue to see rapid advancements in technology and digital media, it will be exciting to see what new and innovative marketing campaigns emerge in the future.
Source: Tech Crunch
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