We have been hearing about the new Tag Heuer smartwatch for a while and now we have some more details about the device.
Bloomberg have received some details about the new Tag Heuer smartwatch, it will launch in November and will retail for around $1,400.
Battery Life and Performance
According to the report, the Tag Heuer smartwatch will have a battery life of around 18 hours, this was revealed by the head of LVMH, Jean-Claude Biver, who owns Tag Heuer. This battery life is quite competitive when compared to other smartwatches in the market, such as the Apple Watch and various models from Samsung. The 18-hour battery life suggests that the Tag Heuer smartwatch is designed to last through a full day of typical use, which includes notifications, fitness tracking, and other smart features.
“I hope they sell millions and millions and millions of them,” Biver said, speaking ahead of the official opening of a Hublot boutique in Dubai Mall. “The more they sell the more a few people will want something different and come to TAG Heuer.”
Partnerships and Technology
Tag Heuer is developing their new smartwatch in partnership with Google and Intel. This collaboration is significant as it combines Tag Heuer’s expertise in luxury watchmaking with Google’s prowess in software and Intel’s hardware capabilities. The device is expected to come with Google’s Android Wear OS, which is now known as Wear OS. This operating system is designed to provide a seamless experience with Android smartphones, offering features such as Google Assistant, Google Fit, and a wide range of customizable watch faces.
The inclusion of Intel technology suggests that the smartwatch will have robust processing power, which could translate to smoother performance and the ability to handle more complex applications. This partnership aims to create a smartwatch that not only looks premium but also performs exceptionally well.
Design and Market Position
While specific design details have not been fully disclosed, it is expected that the Tag Heuer smartwatch will maintain the brand’s signature luxury aesthetics. This means high-quality materials such as stainless steel, sapphire crystal, and possibly even precious metals. The design will likely appeal to both tech enthusiasts and traditional watch lovers who appreciate craftsmanship and elegance.
The $1,400 price point positions the Tag Heuer smartwatch in the high-end segment of the market. This is significantly higher than most mainstream smartwatches, which typically range from $200 to $500. However, Tag Heuer is not just selling a piece of technology; they are offering a luxury experience. This smartwatch is aimed at consumers who are willing to pay a premium for a device that combines advanced technology with the prestige of a luxury brand.
Future Prospects
The launch of the Tag Heuer smartwatch marks a significant step for the brand as it ventures into the world of wearable technology. It will be interesting to see how the market responds to a luxury smartwatch and whether it can carve out a niche for itself amidst stiff competition from established tech giants.
As soon as we get some more details about the device, we will let you guys know. The success of this smartwatch could pave the way for other luxury brands to explore similar ventures, blending traditional watchmaking with modern technology.
Source Bloomberg
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