Last year marked the first time that the Super Bowl was streamed online and via mobile devices, allowing fans to catch the action as it happened. This year’s Super Bowl streaming continues that tradition, providing even more accessibility and convenience for viewers worldwide.
With BlackBerry preparing a new advert to be aired during the Super Bowl, they are set to promote their new BlackBerry 10 operating system and devices. This marks a significant moment for BlackBerry as they aim to re-establish their presence in the competitive smartphone market.
The Significance of Super Bowl Streaming
Streaming the Super Bowl online and via mobile devices has revolutionized how fans engage with the event. No longer are viewers confined to their living rooms or reliant on traditional cable subscriptions. Instead, they can watch the game from virtually anywhere, whether they’re at a friend’s house, traveling, or even at work. This flexibility has broadened the Super Bowl’s reach, making it accessible to a global audience.
Moreover, the ability to stream the Super Bowl has opened up new opportunities for advertisers. Companies can now target a more diverse and widespread audience, tailoring their marketing strategies to reach viewers on multiple platforms. This shift has led to innovative advertising campaigns that leverage the unique capabilities of digital media, such as interactive ads and real-time engagement on social media.
BlackBerry’s Strategic Move
The decision by BlackBerry to air a commercial during the Super Bowl is a strategic move aimed at revitalizing the brand. The 30-second commercial will be part of a broader integrated marketing campaign to support the global rollout of BlackBerry 10. This campaign includes a week of worldwide launch activities, showcasing the first two devices to run on the new platform.
“Kicks-off a week of worldwide launch activity for RIM’s BlackBerry 10 platform, along with the first two devices to run on the new platform. These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10. In addition to the 30-second commercial during the Super Bowl that will air in both the U.S. and Canada,”
The Super Bowl commercial represents a significant investment for BlackBerry, as it provides an unparalleled opportunity to reach tens of millions of consumers. The Super Bowl is known for its high viewership, making it the largest advertising stage of the year. By showcasing their re-designed, re-engineered, and re-invented BlackBerry devices, the company aims to capture the attention of both existing fans and potential new customers.
“A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered, and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” said Frank Boulben, Chief Marketing Officer, Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”
The commercial is expected to highlight the unique features and capabilities of the BlackBerry 10 platform, emphasizing its potential to enhance productivity and connectivity. By leveraging the Super Bowl’s massive audience, BlackBerry hopes to generate buzz and drive interest in their new devices.
The continuation of Super Bowl streaming and BlackBerry’s strategic advertising efforts underscore the evolving landscape of media consumption and marketing. As technology continues to advance, companies must adapt and innovate to stay relevant and capture the attention of today’s tech-savvy consumers.
Source: Engadget
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