For the first time ever, next year’s Super Bowl 2012 will be streamed live online and will also be made available on both Android and iOS phones, allowing people to watch the event from virtually anywhere. This groundbreaking move marks a significant shift in how major sporting events are consumed, reflecting the growing importance of digital and mobile platforms in today’s media landscape.
Last year’s event attracted more than 111 million viewers, and this week NBC and the National Football League (NFL) have announced that Super Bowl 2012 will be the first one that will be “streamed online and to mobile phones.” This decision is expected to further increase viewership by making the game accessible to those who may not have access to a television or prefer to watch on their mobile devices.
Enhanced Viewing Experience
“NBC’s broadcasts of wild card Saturday, the Pro Bowl, and the Super Bowl would be available on the league’s and network’s websites and through Verizon’s NFL Mobile app.” This means that fans will not only be able to watch the Super Bowl but also other key NFL events leading up to it. The package will also provide viewers with additional camera angles and live statistics, enhancing the overall viewing experience.
The inclusion of multiple camera angles allows fans to see the game from different perspectives, making them feel more immersed in the action. Live statistics will keep viewers informed about player performances and game progress in real-time, adding an extra layer of engagement. The Super Bowl is scheduled for Feb. 5 in Indianapolis, and this new streaming option is expected to attract a significant number of additional viewers.
“By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation,” said an NBC spokesperson. This statement highlights the network’s commitment to providing a high-quality, interactive viewing experience that leverages the capabilities of modern technology.
Impact on Future Broadcasts
The decision to stream the Super Bowl online and on mobile devices is likely to set a precedent for future broadcasts of major sporting events. As more people turn to digital platforms for their media consumption, broadcasters will need to adapt to meet this demand. This move by NBC and the NFL could pave the way for other sports leagues and networks to follow suit, making live streaming a standard feature for major events.
Moreover, the availability of the Super Bowl on mobile devices aligns with the increasing trend of cord-cutting, where viewers are moving away from traditional cable subscriptions in favor of online streaming services. By offering the game on multiple platforms, NBC and the NFL are ensuring that they reach the widest possible audience, including younger viewers who are more likely to consume content on their smartphones and tablets.
In addition to expanding viewership, this initiative also opens up new opportunities for advertisers. With the ability to target ads more precisely based on viewer data, advertisers can deliver more relevant and engaging content to their audience. This could lead to higher ad revenues for NBC and the NFL, further incentivizing them to continue offering live streaming options in the future.
The decision to stream Super Bowl 2012 live online and on mobile devices represents a significant milestone in the evolution of sports broadcasting. By embracing digital and mobile platforms, NBC and the NFL are not only enhancing the viewing experience for fans but also setting the stage for the future of live sports coverage. This move is likely to have a lasting impact on how major sporting events are broadcast and consumed, making them more accessible and engaging for audiences around the world.
Source: Silicon Filter : Slashgear : NBC Sports
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