Sony has this week unveiled a series of new adverts its created for their PlayStation Store, which have been produced by creative agency Studio Output and the Marshmallow Laser Factory. The team used a range of technology to create the adverts visual effects, which incorporate projection mapping, props, and motion-tracking to create amazing effects.
All three movies you can view after the break were shot in real-time without any post-production, with everything you see being created by the lens of a camera. Enjoy!
All the films were shot using PlayStation’s own “Move Controller” and “EyeToy” technology and use 2D video projected onto a virtual 3D environment.
Source: Technabob : Agency Spy