Though Sony has been leading the drive to 3D-ize its products, 3D TVs won’t be the norm on its 40-inch and up TVs until the end of 2011. In fact, compared to the new lines from competitors Toshiba and Fujitsu, Sony has been rather quiet about its plans for 3D TV even when the 3D craze has already touched most of its upcoming products. Despite this, Sony does have plans to capture 50% of the 3D market in Japan, though Sony won’t make 3D the new standard on its cheaper TVs.
Sony’s Strategic Approach to 3D Technology
Sony’s approach to 3D technology has been methodical and strategic. While other companies have rushed to integrate 3D capabilities across their entire product lines, Sony has chosen to focus on high-end models first. This allows them to perfect the technology and ensure a premium experience for early adopters. By the end of 2011, Sony aims to make 3D a standard feature on its 40-inch and larger TVs, but this will not extend to their more affordable models. This selective integration strategy is designed to balance innovation with market demand, ensuring that 3D technology is both cutting-edge and accessible to those willing to invest in it.
Moreover, Sony’s ambition to capture 50% of the 3D market in Japan is a testament to their confidence in the technology and their brand’s strong presence in the region. Japan, being a tech-savvy market, is an ideal testing ground for Sony’s 3D products. Success here could pave the way for broader adoption in other markets.
Expanding 3D Technology Beyond Televisions
Sony also premiered its upcoming VAIO notebook that represents the tip of the iceberg of its 3D computer plans. The new VAIO has LED backlighting, a Blu-Ray drive, and a full 16-inch HD display. Expected to hit Japanese stores first, mum’s the word on other Sony 3D PCs in the works. This move into 3D computing is significant as it shows Sony’s commitment to expanding 3D technology beyond just televisions. The integration of 3D capabilities into notebooks suggests that Sony sees a future where 3D is a standard feature across various types of devices.
The new VAIO notebook is particularly noteworthy for its LED backlighting, which enhances the brightness and color accuracy of the display, making 3D content more vivid and immersive. The inclusion of a Blu-Ray drive also indicates that Sony is preparing for a future where 3D movies and games are more commonplace. This notebook could serve as a hub for all kinds of 3D content, from movies to games to educational software.
In the meantime, those among you still interested in notebooks better start your Christmas want lists early. The holiday season could see a surge in demand for 3D-capable devices, and Sony’s new VAIO notebook might just be the perfect gift for tech enthusiasts.
Sony’s cautious yet ambitious approach to 3D technology is a clear indication of their long-term vision. By focusing on high-quality, high-end products first, they are setting the stage for broader adoption in the future. Whether it’s through their televisions or their new line of 3D notebooks, Sony is positioning itself as a leader in the 3D market.
Via Crunchgear
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