Sony has announced that it will be shutting down its US Sony Online Store from the 28th of August 2015.
The company has announced that the store will stop taking new orders from 10 PM on the 28th of August.
Transition to Authorized Retailers
Sony will still offer its range of devices in the US, they will just not be selling them directly to customers. Instead, they will be sold through the company’s authorized retailers. This move aligns with Sony’s broader strategy to streamline its operations and focus on its core competencies. By leveraging the extensive network of authorized retailers, Sony aims to enhance customer experience and ensure that its products are more widely available across various channels.
Sony previously shut down its physical retail stores in the US, and now the company is doing the same with its online stores. This decision reflects a shift in consumer behavior, as more people are turning to third-party retailers and e-commerce giants like Amazon and Best Buy for their electronics purchases. By closing its online store, Sony can reduce operational costs and invest more in product development and marketing.
Impact on Existing Customers
Anyone who has purchased a device from their Sony Online Store in the past will continue to have their existing warranty, and all back orders will be fulfilled. This ensures that current customers are not left in the lurch and can still rely on Sony’s customer service for any issues or repairs. Additionally, if you have a gift card for their store, this will need to be redeemed before the 28th of August. After that date, they can be used for digital content and games, ensuring that customers still get value from their gift cards.
For those concerned about where to buy Sony products in the future, the company has assured that its authorized retailers will carry the full range of Sony devices. This includes popular items like the PlayStation gaming consoles, Bravia TVs, Xperia smartphones, and various audio products. By partnering with well-established retailers, Sony aims to maintain its market presence and continue to provide high-quality products to its customers.
Future Prospects and Strategic Shifts
This move is part of a larger trend in the tech industry, where companies are increasingly relying on third-party retailers to handle sales and distribution. By doing so, they can focus more on innovation and less on the logistics of running an online store. For Sony, this means more resources can be allocated to developing cutting-edge technology and enhancing their product lineup.
Moreover, this strategy allows Sony to tap into the expertise of its retail partners, who are well-versed in customer service and sales. These retailers often have robust online platforms and physical stores, providing a seamless shopping experience for consumers. This partnership can also lead to better promotional deals and bundled offers, making Sony products more attractive to potential buyers.
In conclusion, while the closure of the US Sony Online Store marks the end of an era, it also signifies a strategic shift towards a more efficient and customer-centric approach. By leveraging authorized retailers, Sony aims to enhance its market presence and continue delivering high-quality products to its loyal customer base. Existing customers can rest assured that their warranties and back orders will be honored, and gift cards can still be used for digital content and games. This transition reflects Sony’s commitment to adapting to changing market dynamics and focusing on its strengths.
Source Slashgear
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