The other day we heard that Sony Ericsson had decided to drop Symbian from their smartphone lineup, and would be concentrating more on smartphones running Google’s Android OS.
Now it seems that Sony Ericsson will also be producing smartphones that run Microsoft’s Windows Phone 7 OS.
Sony Ericsson’s CTO recently stated that whilst Android smartphones were the main priority for the company, he also said that Windows Phone 7 had been added to their smartphone roadmap.
Strategic Shift in Smartphone OS
This strategic shift marks a significant change in Sony Ericsson’s approach to the smartphone market. By diversifying their operating system offerings, Sony Ericsson aims to capture a broader audience. Android has been a dominant force in the smartphone industry, and by focusing on it, Sony Ericsson is aligning itself with a proven winner. However, the inclusion of Windows Phone 7 indicates that the company is not putting all its eggs in one basket. Windows Phone 7, with its unique tile-based interface and integration with Microsoft services, offers a different user experience that could appeal to a different segment of the market.
Potential Impact on the Market
The decision to adopt Windows Phone 7 could have several implications for both Sony Ericsson and the broader smartphone market. For one, it could lead to increased competition among smartphone manufacturers, driving innovation and potentially lowering prices for consumers. Additionally, it could help Microsoft gain a stronger foothold in the mobile OS market, which has been dominated by Android and iOS.
We have no idea when Sony Ericsson will start producing Windows Phone 7 handsets, as soon as we get some more information we will let you guys know. Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
Moreover, this move could also influence app developers. With Sony Ericsson supporting both Android and Windows Phone 7, developers might be more inclined to create apps for both platforms, knowing that there will be a substantial user base for each. This could lead to a richer app ecosystem for Windows Phone 7, which has historically lagged behind Android and iOS in terms of app availability.
via TFTS
Have a look at our Samsung Omnia 7 Review.
In conclusion, Sony Ericsson’s decision to drop Symbian and focus on Android and Windows Phone 7 is a bold move that could pay off in the long run. By offering smartphones with different operating systems, the company is positioning itself to appeal to a wider range of consumers. While Android remains the primary focus, the addition of Windows Phone 7 to their lineup shows that Sony Ericsson is committed to staying competitive in the ever-evolving smartphone market. As we await more details on their upcoming Windows Phone 7 handsets, it will be interesting to see how this strategy unfolds and what impact it will have on the industry.
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