As well as announcing the new Sony NEX-F3, Sony has also added another DSLR to its range with the launch of the Sony A37, which features a 16.1 megapixel Exmor APS HD CMOS sensor.
The Sony A37 features a high resolution electronic viewfinder, continuous AF, a high speed shooting mode which can shoot up to 7fps, it can record full HD videos in 1080p at 25 frames per second.
Advanced Features for Enthusiasts and Beginners
The A37 helps inexperienced photographers craft top-quality portraits without effort. Auto Portrait Framing mode identifies your sitter’s position, trimming the scene to create beautifully composed, high resolution portraits using the compositional ‘rule of thirds’. By Pixel Super Resolution Technology ensures that cropped, zoomed portraits retain a full pixel count to flatter your subject.
In addition to these features, the Sony A37 is equipped with a range of advanced functionalities that cater to both photography enthusiasts and beginners. The camera’s Translucent Mirror Technology allows for simultaneous focusing and capturing, ensuring that you never miss a moment. This is particularly useful for action shots and fast-moving subjects, making it a versatile choice for various photography needs.
Enhanced User Experience
The Sony A37 also boasts an intuitive user interface that simplifies the photography process. The camera’s Quick AF Full HD Movie mode allows users to record high-quality videos with continuous autofocus, ensuring that subjects remain sharp and clear throughout the recording. This feature is particularly beneficial for vloggers and content creators who require reliable video performance.
Moreover, the camera includes a range of creative modes and picture effects that allow users to experiment with different styles and looks. From HDR Painting to Miniature Effect, these modes provide endless possibilities for creative expression. The camera’s built-in help guide offers tips and tutorials, making it easier for beginners to understand and utilize these features effectively.
The Sony A37 will go on sale in Europe at the end of May, you can find out more details and the full specifications over at Sony.
For those interested in expanding their photography skills, the A37 offers a variety of lenses and accessories that can be purchased separately. From wide-angle lenses for landscape photography to macro lenses for close-up shots, the options are extensive. This flexibility allows users to customize their camera setup according to their specific needs and preferences.
In summary, the Sony A37 is a well-rounded DSLR that combines advanced features with user-friendly functionalities. Whether you’re a beginner looking to improve your photography skills or an enthusiast seeking a reliable camera for various shooting scenarios, the A37 is a compelling option. With its high-resolution sensor, advanced autofocus system, and versatile shooting modes, this camera is designed to deliver exceptional performance and quality.
The Sony A37 will go on sale in Europe at the end of May, you can find out more details and the full specifications over at Sony.
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