Apple wants their new Apple Watch to be sold as the ultimate fashion accessory, the device has already been featured in a number of high end publications like Elle.
Now details have emerged on how Apple has been training its staff to sell the Apple Watch to customers and it appears to be all about fashion.
The guys over at 9 to 5 Mac have managed to get their handset on some of Apple’s training material for their new smartwatch.
Apple employees in their retail stores are being asked to recommend different fashion and style choices for the Apple Watch to their customers, and you can see some of the guidelines that Apple has given to its employees about how to sell the device below.
Make comments about why you think an option is a good choice rather than discussing why an option may not be a good choice.
Explain how earlier customers made decisions between models.
Use other accessories [already] on a customer as examples for which model would look best.
If the customer is with another person, make sure to get the opinion of that person on which model should be purchased.
Don’t focus on price as a reason to recommend an option because many customers may be willing to spend more for a model that makes them feel good.
It will be interesting to see if Apple is able to sell the Apple Watch as the ultimate fashion accessory, rather than just another Apple device.
Source 9 to 5 Mac