Samsung announced earlier this year that they would be putting their new YOUM flexible AMOLED smartphone display into production before the end of 2012, and now it would appear that Samsung has delayed the display until 2013.
According to a recent report by, Samsung has had production problems with their new YOUM display, and also their current AMOLED displays are so popular that they have had to increase production in facilities which were to be used for the flexible displays.
Samsung has apparently increased production of their existing AMOLED displays from around 56,000 units per month to 64,000 units per month, due to high demand for the displays.
Challenges in Production
The delay in the production of the YOUM flexible AMOLED displays is primarily due to the technical challenges Samsung has encountered. Manufacturing flexible displays is significantly more complex than producing traditional rigid screens. The materials used in flexible displays need to be both durable and capable of maintaining high display quality while being bent or folded. This requires advanced engineering and precise manufacturing processes, which Samsung is still perfecting.
Moreover, the production of flexible displays involves new technologies that are not yet fully optimized for mass production. Issues such as yield rates, where a significant percentage of produced displays do not meet quality standards, can slow down the production process. Samsung’s commitment to delivering high-quality products means they are likely taking extra time to ensure that the YOUM displays meet their rigorous standards.
Market Demand and Strategic Decisions
Another factor contributing to the delay is the overwhelming demand for Samsung’s current AMOLED displays. These displays are widely used in many of Samsung’s flagship devices, such as the Galaxy series, and their popularity has surged. To meet this demand, Samsung has had to allocate more resources to increase the production of their existing AMOLED displays. This has led to a significant increase in production capacity, from around 56,000 units per month to 64,000 units per month.
The decision to prioritize the production of existing AMOLED displays over the new YOUM flexible displays is a strategic one. By focusing on meeting the current market demand, Samsung ensures that they maintain their competitive edge and customer satisfaction. However, this also means that the introduction of innovative technologies like the YOUM flexible displays is postponed.
So it looks like we will have to wait until next year to see the first smartphones with Samsung’s new YOUM flexible AMOLED displays, although there are no details as yet on when in 2013 Samsung will put them into production.
When these flexible displays do finally hit the market, they are expected to revolutionize the smartphone industry. Flexible displays offer numerous advantages, including increased durability, new design possibilities, and potentially new functionalities. For instance, a smartphone with a flexible display could be folded to fit more easily into a pocket or bag, or it could be used to create new form factors that are not possible with rigid screens.
In conclusion, while the delay in the production of Samsung’s YOUM flexible AMOLED displays is disappointing, it is understandable given the technical challenges and market demands. Samsung’s focus on quality and customer satisfaction means that when these displays do become available, they are likely to set new standards in the industry.
Source Slashgear
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