Samsung has announced it has teamed up with a range of athletes for the Olympic and Paralympic Games Paris 2024 including Sky Brown & Jagger Eaton – called ‘Open Always Wins’.
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today announced its official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins.’ The message articulates Samsung’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. It will serve as the heart of Samsung’s Paris 2024 program and will be brought to life in its various activations leading up to and during the Games, and through the remarkable athlete ambassadors of Team Samsung Galaxy, who were also announced today.
Samsung’s Longstanding Olympic Partnership
“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”
Samsung’s involvement in the Olympics dates back to the Seoul 1988 Summer Games, where it first began its journey as a sponsor. Over the years, Samsung has not only provided financial support but has also introduced groundbreaking technologies to enhance the experience for athletes, fans, and organizers alike. For instance, during the PyeongChang 2018 Winter Olympics, Samsung introduced 5G technology, which significantly improved connectivity and allowed for new, immersive experiences such as virtual reality viewing of events.
Team Samsung Galaxy: A Diverse Group of Athletes
The athlete ambassadors of Team Samsung Galaxy for Paris 2024 include a diverse group of individuals who embody the spirit of the Games. Sky Brown, a British-Japanese skateboarder, and Jagger Eaton, an American skateboarder, are among the prominent names. Both athletes have shown exceptional talent and resilience, making them perfect representatives of Samsung’s ‘Open always wins’ philosophy. Sky Brown, for example, became the youngest professional skateboarder in the world at the age of 10 and has since inspired countless young athletes with her fearless approach to the sport.
In addition to these skateboarders, Team Samsung Galaxy will feature athletes from various disciplines, including track and field, swimming, and gymnastics. Each athlete will share their unique stories and experiences, highlighting how an open mindset has helped them overcome challenges and achieve their goals. This diverse representation aims to inspire fans worldwide to embrace new experiences and perspectives.
Technological Innovations for Paris 2024
Samsung’s commitment to innovation will be on full display at the Paris 2024 Games. The company plans to introduce several new technologies designed to enhance the experience for both athletes and spectators. One such innovation is the use of augmented reality (AR) to provide real-time information and statistics during events. This technology will allow fans to gain deeper insights into the performances and strategies of their favorite athletes.
Moreover, Samsung will continue to leverage its expertise in mobile technology to ensure seamless communication and connectivity throughout the Games. The company’s latest smartphones and wearable devices will be equipped with features specifically designed for the Olympics, such as enhanced fitness tracking and real-time translation services. These tools will not only assist athletes in their preparations but also help international visitors navigate the event more easily.
You can find out more details about Samsung and the athletes it has teamed up with for the Olympic and Paralympic Games Paris 2024 over at the Samsung website at the link below.
Source Samsung
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