Samsung reported record financial results earlier today and in the press release Samsung said that the early release of their Galaxy S9 and S9 Plus smartphones had helped it increase its profits.
According to a recent report, Samsung shipped around 8 million units of its Galaxy S9 and S9 Plus smartphone in its first month. The news comes in a report from Canalys who revealed the figures.
“Samsung’s performance is impressive, considering the Galaxy S9 is not a major step up from the S8,” said Canalys Analyst Ben Stanton. “Samsung has made significant improvements to its go-to-market strategy, with wider availability of the S9 in more markets at launch. It has also engineered upgrades by providing an aggressive global device trade-in program, with generous discounts to reduce costs to end users. Its regional teams are being rated on volume, with management eager for the S9 to out-ship the S8. With some regional teams already electing to discount the Galaxy S9, it is clear that as the worldwide market slows, Samsung will sacrifice margin to defend its share.”
The Samsung Galaxy S7 and S7 Edge are still one of Samsung’s best selling devices, it will be interesting to see if sales of the new S9 and S9 Plus can beat this device.
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