Samsung has set themselves an ambitious target for next year, as the company is looking to ship around 40 million smartphones in 2011, and they are looking to build on the success of popular handsets like the Android-based Samsung Galaxy S.
Samsung also has a target of 20 million smartphones by the end of 2010, so they are looking to double this next year, and with a new range of Windows Phone 7 handsets and Android devices being launched they should be able to hit their target.
Expanding the Galaxy Range
There is also a rumor that Samsung is looking to expand their Galaxy Tab tablet range with a 10-inch model next year, which could also help increase the success for their Galaxy range of smartphones and tablets. The Galaxy Tab has already made a significant impact in the tablet market, and a larger model could attract users looking for a more versatile device for both work and entertainment. This expansion is likely to include enhancements in hardware, such as improved processors and higher resolution displays, which would make the Galaxy Tab even more competitive against other leading tablets like the iPad.
Strategic Moves and Market Position
Samsung’s strategy to double their smartphone shipments is not just about increasing numbers but also about solidifying their position in the highly competitive smartphone market. By diversifying their product lineup with both Android and Windows Phone 7 devices, Samsung is catering to a broader audience. Android continues to dominate the global smartphone market, and Samsung’s Galaxy series has been a significant contributor to this trend. The Galaxy S, with its high-end specifications and user-friendly interface, has set a benchmark for Android devices.
On the other hand, Windows Phone 7, though not as popular as Android, offers a unique user experience with its tile-based interface and seamless integration with Microsoft services. By offering devices on this platform, Samsung is tapping into a niche market of users who prefer the Windows ecosystem.
Moreover, Samsung’s focus on innovation and quality has been evident in their recent launches. For instance, the Super AMOLED display technology used in the Galaxy S series provides vibrant colors and deep blacks, enhancing the overall user experience. Additionally, features like high-resolution cameras, long battery life, and robust build quality have made Samsung smartphones a preferred choice for many consumers.
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
Samsung’s ambitious targets are also supported by their extensive marketing campaigns and strong distribution networks. The company has been investing heavily in advertising to increase brand awareness and reach a wider audience. Collaborations with carriers and retailers worldwide ensure that Samsung devices are easily accessible to consumers.
Furthermore, Samsung’s commitment to software updates and customer support plays a crucial role in retaining customer loyalty. Regular updates not only bring new features but also enhance security and performance, ensuring that users have a smooth and secure experience.
In conclusion, Samsung’s goal of shipping 40 million smartphones in 2011 reflects their confidence in their product lineup and market strategy. With the expansion of the Galaxy Tab range and the introduction of new Windows Phone 7 and Android devices, Samsung is well-positioned to achieve this target and continue their growth in the global smartphone market.
via Gadget Venue
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