Samsung recently dropped the price of their Samsung Galaxy S6 and S6 Edge smartphones in Europe and now the handsets prices have been dropped with T-Mobile in the US.
The price drops come ahead of the launch of the Galaxy Note 5 and Galaxy S6 Edge Plus which will be made official at a press conference next week on the 13th of August.
Details of the Price Reduction
T-Mobile has reduced the price of the 32GB and 64GB versions of the Galaxy S6 and S6 Edge, they have also reduced the price of the 128GB version by $200. This significant price reduction makes these high-end smartphones more accessible to a broader audience. The Galaxy S6 with 32GB now costs $579, and the 128GB now costs $659. Meanwhile, the 32GB S6 Edge starts at $679, and the 128GB version starts at $759.
These price reductions are likely a strategic move by Samsung to clear out existing inventory before the new models hit the market. The upcoming Galaxy Note 5 and Galaxy S6 Edge Plus are expected to bring new features and improvements, making the older models less appealing at their original price points.
Impact on the Market
We are expecting to see some more price drops with other mobile carriers before the launch of Samsung’s new devices, which are expected to hit stores before the end of the month. This trend of price reductions is not uncommon in the tech industry, especially when new models are on the horizon. It allows manufacturers to maintain sales momentum and keep consumers interested in their products.
For example, when Apple releases a new iPhone, older models often see price cuts. This strategy helps to attract budget-conscious consumers who might not be willing to pay the premium price for the latest model but still want a high-quality device. Similarly, Samsung’s price reduction for the Galaxy S6 and S6 Edge could attract customers who have been waiting for a more affordable option.
Moreover, these price cuts could also impact the resale value of the Galaxy S6 and S6 Edge. As new models are introduced and older models become more affordable, the resale value of the older models typically decreases. This could be a consideration for current owners who are thinking about upgrading to a new device.
In addition to the price reductions, T-Mobile and other carriers may offer additional promotions or incentives to attract customers. These could include trade-in deals, financing options, or bundled offers with other services. Consumers should keep an eye out for these deals to get the best value for their money.
The timing of these price reductions is also noteworthy. By lowering prices ahead of the new product launches, Samsung is likely trying to generate buzz and maintain consumer interest in their brand. This strategy can help to build anticipation for the new models while also clearing out existing inventory.
The recent price drops for the Samsung Galaxy S6 and S6 Edge at T-Mobile in the US, as well as in Europe, are a strategic move by Samsung to prepare for the launch of their new devices. These price reductions make the high-end smartphones more accessible to a broader audience and could attract budget-conscious consumers. As we approach the launch of the Galaxy Note 5 and Galaxy S6 Edge Plus, we can expect to see more price drops and promotions from other carriers as well.
Source Droid Life
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