Samsung’s new Galaxy S III smartphone has been an incredibly popular handset for Samsung, and now, according to a recent report by research firm Strategy Analytics, the Galaxy S III is now more popular than Apple’s iPhone.
According to the report, Samsung sold a total of 18 million Galaxy S III smartphones in the third quarter of 2012. This compares to Apple, who sold a total of 16.2 million iPhones. These figures do not include the new iPhone 5, which was released later in the year.
Factors Contributing to Galaxy S III’s Popularity
Several factors have contributed to the Galaxy S III’s popularity. One of the key reasons is its innovative features and specifications. The Galaxy S III boasts a 4.8-inch HD Super AMOLED display, an 8-megapixel rear camera, and a 1.9-megapixel front camera. It also includes a powerful quad-core processor, which ensures smooth performance for multitasking and gaming.
Another significant factor is Samsung’s effective marketing strategy. Samsung has invested heavily in advertising and promotional campaigns, which have helped to raise awareness and generate interest in the Galaxy S III. The company has also partnered with various carriers and retailers to offer attractive deals and discounts, making the smartphone more accessible to a wider audience.
Moreover, the Galaxy S III’s design and build quality have been well-received by consumers. The smartphone features a sleek and stylish design, with a slim profile and lightweight construction. It is available in a range of colors, allowing users to choose a device that suits their personal style.
Comparing the Galaxy S III and iPhone 5
With the release of the iPhone 5, the competition between Samsung and Apple has intensified. The iPhone 5 features a 4-inch Retina display, an 8-megapixel rear camera, and a 1.2-megapixel front camera. It is powered by Apple’s A6 chip, which offers improved performance and energy efficiency compared to previous models.
One of the key differences between the Galaxy S III and the iPhone 5 is the operating system. The Galaxy S III runs on Android, which is known for its customization options and flexibility. In contrast, the iPhone 5 runs on iOS, which is praised for its user-friendly interface and seamless integration with other Apple products.
Another important aspect to consider is the ecosystem. Apple has a strong ecosystem with its range of products and services, including the App Store, iCloud, and iTunes. This ecosystem provides a seamless experience for users who own multiple Apple devices. On the other hand, Samsung has been working to build its own ecosystem, with services such as Samsung Pay, Samsung Health, and the Galaxy Store.
We wonder who will be top in the fourth quarter of 2012, now that Apple has released the new iPhone 5. It will be interesting to see which of the two companies sells the most devices in the last quarter. The holiday season is typically a peak time for smartphone sales, and both companies are likely to see strong demand for their flagship devices.
The competition between Samsung and Apple is fierce, with both companies striving to outdo each other in terms of innovation, design, and marketing. The Galaxy S III’s success in the third quarter of 2012 is a testament to Samsung’s ability to create a compelling product that resonates with consumers. However, with the release of the iPhone 5, Apple is likely to regain its position as the market leader in the fourth quarter. It will be fascinating to see how the battle between these two tech giants unfolds in the coming months.
Source ZDnet
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