Samsung and Apple aren’t exactly the best of friends at the moment, with more than 20 different court cases taking place around the world, and now it would appear that Samsung has decided to ambush the launch of the new iPhone 4S in Australia.
According to the guys over at The Next Web, Samsung have rented a pop-up store just a few doors down from the Apple Store in Sydney, Australia, and Samsung are offering the Galaxy S II to the first 10 people in line between now and Friday for $2.00.
And it looks like representatives from Samsung have been approaching people in the queue for the Apple store, attempting to lure them to the Samsung store to buy a Galaxy S II smartphone.
The Battle of the Smartphones
Considering Samsung has sold so many Galaxy S II smartphones, and it is one of the most popular Android devices on the market, it does make you wonder why they have employed these sorts of tactics. The competition between Samsung and Apple has always been fierce, with both companies vying for the top spot in the smartphone market. This aggressive marketing strategy by Samsung is a clear indication of how intense the rivalry has become.
Samsung’s decision to set up shop so close to the Apple Store and offer such a significant discount is a bold move. It highlights the lengths to which Samsung is willing to go to capture the attention of potential iPhone buyers. By offering the Galaxy S II for just $2.00, Samsung is not only creating a buzz but also providing a compelling reason for consumers to consider their product over Apple’s.
Marketing Strategies and Consumer Impact
This tactic also raises questions about the effectiveness of such marketing strategies. While it may attract immediate attention and drive sales in the short term, it could also be seen as a desperate move by some consumers. On the other hand, it showcases Samsung’s confidence in their product and their willingness to directly challenge Apple on their home turf.
Moreover, this incident is a reflection of the broader marketing strategies employed by tech giants in the highly competitive smartphone industry. Companies often engage in aggressive marketing campaigns, promotional offers, and strategic store placements to outdo their rivals. These tactics are designed to sway consumer preferences and capture market share.
For example, during the launch of the iPhone 4S, Apple had a significant number of loyal customers eagerly waiting in line to get their hands on the latest device. By positioning their pop-up store nearby and offering a highly attractive deal, Samsung aimed to disrupt this loyalty and convert some of these customers to their brand. This kind of direct competition is not uncommon in the tech world, where brand loyalty and consumer perception play crucial roles in a company’s success.
Source The Next Web, Engadget, Sydney Morning Herald
Apple has now announced the iPhone 5, have a look at our article on the difference between the iPhone 4S and iPhone 5 to see all about the new iPhone 5.
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