Back in March, a rumor surfaced that this month would be the month Google launched its own 7-inch Android tablet. With the month having little more than a week left, that launch isn’t going to happen. A new rumor has surfaced pointing at a launch next month for the tablet.
The source of the rumor comes from the upstream supply chain according to DigiTimes. It’s worth pointing out that the sources at DigiTimes aren’t the most accurate bunch at times. According to the sources, the tablet is being co-developed with ASUS and will ship in June at about 600,000 units strong.
Development and Collaboration with ASUS
The collaboration between Google and ASUS is particularly noteworthy. ASUS, known for its innovative designs and high-quality hardware, seems like a fitting partner for Google’s ambitious project. The decision to co-develop the tablet with ASUS likely stems from ASUS’s strong reputation in the tablet market, particularly with their Transformer series. This partnership could potentially bring together the best of both worlds: Google’s robust Android ecosystem and ASUS’s hardware prowess.
The source claims that the tablets will be in consumer hands by July. The tablet was apparently postponed from this month to allow for adjustments so the tablet could better compete on the market. This delay might be a strategic move to ensure that the tablet meets consumer expectations and stands out in a crowded market. Given the competitive landscape, with major players like Apple and Samsung dominating the tablet space, Google’s decision to fine-tune its product could be crucial for its success.
Market Competition and Strategic Adjustments
The tablet market is highly competitive, with numerous companies vying for consumer attention. Apple’s iPad has long been the gold standard, while Samsung’s Galaxy Tab series has also garnered a significant following. For Google to make a mark, it needs to offer something unique. The delay in the launch could be an indication that Google is making last-minute adjustments to ensure that its tablet offers compelling features that can rival those of its competitors.
For instance, Google might be focusing on optimizing the tablet’s performance, enhancing its display quality, or integrating exclusive software features that leverage the latest Android capabilities. Additionally, pricing strategy could be a critical factor. By postponing the launch, Google might be aiming to position its tablet at a competitive price point, making it an attractive option for budget-conscious consumers.
Moreover, the rumored initial shipment of 600,000 units suggests that Google is cautiously optimistic about the tablet’s reception. This figure indicates a significant but not overly ambitious production run, allowing Google to gauge market response before ramping up production. If the tablet performs well, we can expect subsequent shipments to increase, potentially making a significant impact on the market.
In conclusion, while the initial rumor of a May launch for Google’s 7-inch Android tablet did not materialize, the new rumor pointing to a June launch with consumer availability by July offers a fresh perspective. The collaboration with ASUS, the strategic delay for market adjustments, and the competitive landscape all contribute to the anticipation surrounding this new tablet. As we await the official launch, it will be interesting to see how Google positions its tablet and what unique features it brings to the table.
Via DigiTimes
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