Roku has today announced that it will shortly be offering its set-top media streaming boxes to UK and Canada consumers and expanding its platform to support region-specific channels. This move marks a significant step in Roku’s global expansion strategy, aiming to bring its versatile streaming solutions to a broader audience.
Roku hopes to offer UK and Canada its platform and streaming media boxes in early 2012. This will allow publishers of video, games, and music, together with other Internet content, to reach their customers’ TVs directly through Roku boxes. By doing so, Roku is not only expanding its market reach but also providing a new avenue for content creators to distribute their media.
Roku LT Streaming Box
Last month Roku unveiled its new Roku LT Streaming Box, which is now currently available in the US for just $49.99. This affordable streaming device has been designed to cater to a wide range of users, offering a budget-friendly option without compromising on features. The Roku LT includes access to a plethora of streaming services, making it an attractive option for cord-cutters and streaming enthusiasts alike.
In addition to streaming video content, Roku has also added casual gaming to its service. Popular games such as Angry Birds and PAC-MAN are now available, providing entertainment options beyond traditional video streaming. This diversification of content helps Roku appeal to a broader audience, including families and casual gamers.
Moreover, Roku has included premiere channels like HBO GO, which offers a vast library of movies, TV shows, and exclusive content. This addition significantly enhances the value proposition of the Roku LT, making it a comprehensive entertainment hub for users.
Region-Specific Channels and Content
One of the key aspects of Roku’s expansion into the UK and Canada is the support for region-specific channels. This means that users in these countries will have access to local content that is relevant to their interests and preferences. For instance, UK users might gain access to popular British channels such as BBC iPlayer, ITV Hub, and Channel 4, while Canadian users could see the inclusion of services like CBC Gem and Crave.
By offering region-specific content, Roku ensures that its platform remains relevant and appealing to users in different markets. This localized approach not only enhances the user experience but also helps Roku build stronger relationships with local content providers and broadcasters.
Unfortunately, no information on pricing has been released as yet for the UK and Canada markets. However, it is expected that Roku will adopt a competitive pricing strategy to attract new users and establish a strong foothold in these regions. As soon as information comes to light, we will keep you updated as always.
In conclusion, Roku’s expansion into the UK and Canada represents a significant milestone for the company. By offering its affordable and feature-rich streaming boxes, along with support for region-specific channels, Roku is well-positioned to capture a substantial share of the growing streaming market in these countries. This move not only benefits consumers by providing more entertainment options but also opens up new opportunities for content creators and publishers to reach a wider audience.
Source: Financial Post
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