We heard last month that Rdio would be launching in more European countries, and it would appear that Rdio has now launched in the UK and France, although this has yet to be officially announced.
You can now sign up for a free trial to Rdio in the UK and France. The web-only version is now available in the UK at a cost of £4.99 a month, and there is also an unlimited streaming option with mobile access which will cost you £9.99 a month.
Rdio has yet to officially announce that the service is now available in the UK and France, but according to TechCrunch, the service is now live. It is also expected to become available in other European countries shortly, although there are no more details available at present.
Rdio’s Expansion Strategy
Rdio’s expansion into the UK and France marks a significant step in its strategy to capture the European market. The company has been steadily growing its presence in various countries, aiming to compete with other streaming giants like Spotify and Apple Music. By offering competitive pricing and a robust catalog of music, Rdio hopes to attract a diverse user base. The web-only version at £4.99 a month is designed to appeal to users who primarily listen to music on their computers, while the £9.99 unlimited streaming option targets those who want the flexibility of mobile access.
Features and User Experience
One of the standout features of Rdio is its user-friendly interface, which makes it easy for users to discover new music and create playlists. The service also offers social features, allowing users to follow friends and see what they are listening to. This social integration can enhance the user experience by making music discovery a more communal activity.
In addition to its user interface, Rdio offers high-quality audio streaming, which is a crucial factor for audiophiles. The service supports various bitrates, ensuring that users can enjoy their music in the best possible quality, regardless of their internet connection speed.
Rdio also provides curated playlists and recommendations based on user preferences. This personalized approach helps users find new music that aligns with their tastes, making the service more engaging and enjoyable.
Another noteworthy aspect is Rdio’s offline mode, which allows users to download songs and listen to them without an internet connection. This feature is particularly useful for those who travel frequently or have limited data plans.
Despite these impressive features, Rdio faces stiff competition in the European market. Services like Spotify have already established a strong foothold, and new entrants like Apple Music are continually raising the bar. To stand out, Rdio will need to continue innovating and possibly explore partnerships or exclusive content deals.
Source TechCrunch
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