Snap Inc and the BBC have announced that the BBC’s popular nature show, Planet Earth II, is coming to Snapchat. This collaboration marks a significant step in bringing high-quality nature documentaries to a younger, tech-savvy audience who primarily consume content on mobile devices.
The BBC and Snapchat will be showing six mini shows of Planet Earth II on Snapchat’s Discover section. The show will start later this month, offering a unique way for viewers to engage with the stunning visuals and compelling storytelling that Planet Earth II is known for.
Exclusive Mini Shows on Snapchat
The six shows will be short ones compared to the regular show, each show will last between four and six minutes and they will be exclusive to Snapchat. This format is designed to cater to the fast-paced consumption habits of Snapchat users, who prefer quick, engaging content that they can watch on the go. By offering these mini-episodes, the BBC aims to capture the attention of a demographic that might not typically sit down to watch a full-length nature documentary.
The shows will start in the US on Snapchat on the 17th of February and they will be shown the day before the main TV show is broadcast in the US. This strategic timing allows Snapchat users to get a sneak peek of the breathtaking footage and intriguing animal behaviors featured in Planet Earth II, potentially driving more viewers to tune in to the full episodes on television.
Reaching a New Audience
This partnership between Snap Inc and the BBC is a testament to the evolving landscape of media consumption. Traditional broadcasters are increasingly looking to digital platforms to reach new audiences. Snapchat, with its massive user base and innovative content delivery methods, provides an ideal platform for the BBC to expand its reach.
Planet Earth II has been praised for its groundbreaking cinematography and in-depth exploration of the natural world. By bringing this content to Snapchat, the BBC is not only making it more accessible but also ensuring that the message of conservation and appreciation for nature reaches a broader audience. This move could inspire a new generation of nature enthusiasts and conservationists.
Moreover, the mini shows on Snapchat will likely include interactive elements that are a hallmark of the platform. Users might be able to swipe up for more information, participate in polls, or share their favorite moments with friends. These interactive features can enhance viewer engagement and create a more immersive experience.
In addition to the visual appeal, the mini shows will also feature narration by Sir David Attenborough, whose voice has become synonymous with nature documentaries. His narration adds a layer of gravitas and authenticity to the content, making it even more compelling for viewers.
The collaboration also opens up opportunities for future projects. If the Planet Earth II mini shows are successful, it could pave the way for other BBC documentaries to be adapted for Snapchat. This could include content from other popular series like Blue Planet or Frozen Planet, further enriching Snapchat’s Discover section with high-quality educational content.
The partnership between Snap Inc and the BBC to bring Planet Earth II to Snapchat is a forward-thinking move that leverages the strengths of both platforms. It provides an innovative way to deliver captivating nature documentaries to a younger audience, while also promoting awareness and appreciation for the natural world. As media consumption continues to evolve, such collaborations will likely become more common, offering exciting new ways for audiences to engage with content.
Source recode
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