We recently heard that Nokia managed to sell a total of 8.8 million Lumia handsets in their last financial quarter, and now according to a recent report, the company is now number 4 in the US smartphone market.
The news comes from a report from Counterpoint Research, who have placed Nokia in fourth place for the third quarter of 2013 with a 4.1 percent share of the US smartphone market.
In first place is Apple with a 33.7 percent share, they are closely followed by Samsung who has a 33.6 percent share, and then LG who have an 8.6 percent share.
After years of struggle in one of the most premium and important smartphone market in the world, USA, Nokia is finally seeing its smartphone strategy and hard work bearing fruits. During Q3 2013, Nokia became the fourth largest smartphone brand capturing a record high 4% market share in a market which is a virtual duopoly dominated by Apple & Samsung.
The Journey of Nokia in the US Market
Nokia’s journey in the US smartphone market has been a rollercoaster ride. Once a dominant player in the global mobile phone market, Nokia faced significant challenges with the advent of smartphones. The company’s initial reluctance to adopt Android and its subsequent partnership with Microsoft for the Windows Phone platform were seen as risky moves. However, the recent sales figures indicate that these strategies are beginning to pay off. The Lumia series, known for its robust build quality and innovative features like the PureView camera technology, has garnered a loyal customer base.
The 8.8 million Lumia handsets sold in the last financial quarter is a testament to the brand’s growing popularity. This achievement is particularly noteworthy given the intense competition from established players like Apple and Samsung, who dominate the market with their iPhone and Galaxy series, respectively.
Future Prospects and Challenges
Nokia is selling their smartphone business to Microsoft, who will take over the Lumia brand, which Nokia uses for its Windows Phone devices, and Nokia will keep their Nokia brand. This acquisition by Microsoft is expected to bring more resources and innovation to the Lumia series, potentially increasing its market share further.
However, the road ahead is not without challenges. The US smartphone market is highly competitive, with new entrants like Google with its Pixel series and Chinese manufacturers like Huawei and Xiaomi making significant inroads. To maintain and grow its market share, the Lumia series will need to continue innovating and offering unique features that set it apart from the competition.
Moreover, the transition to Microsoft ownership will need to be smooth to avoid any disruption in the brand’s momentum. Microsoft’s expertise in software and services could provide a significant boost to the Lumia series, especially in integrating with other Microsoft products like Office 365 and Azure.
In conclusion, Nokia’s rise to the fourth position in the US smartphone market is a significant achievement, reflecting the company’s resilience and strategic acumen. With the upcoming transition to Microsoft ownership, the Lumia series is well-positioned to continue its upward trajectory, provided it can navigate the challenges of a highly competitive market.
Source Counterpoint Research
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