Google recently announced Android 4.4 KitKat, and Samsung just announced their new Android handset, the Samsung Galaxy Note 3. It looks like Nokia has decided to take a swipe at both Samsung and Google.
The following photo was posted on Twitter by the official Nokia Deutschland twitter account, with the tag like ‘have a break, have a ‘, and a photo of a Samsung smartphone broken in half.
Nokia’s Bold Move on Social Media
Considering Microsoft just announced that they are purchasing Nokia’s device unit and mobile phone business, we wonder why Nokia decided to tweet a photo like this when they won’t be selling smartphones after next year. This tweet is particularly intriguing because it suggests a level of competition and rivalry that one might not expect from a company in the midst of a significant transition.
Nokia’s tweet could be interpreted as a final hurrah, a way to stay relevant in the public eye and maintain brand visibility even as they prepare to shift their focus. The image of the broken Samsung smartphone paired with the tagline ‘have a break, have a’ cleverly plays on KitKat’s famous slogan, adding a layer of humor and wit to the jab. This kind of marketing tactic is not uncommon in the tech industry, where companies often use social media to engage in playful banter and one-upmanship.
The Context of the Smartphone Market
The smartphone market is highly competitive, with major players like Apple, Samsung, and Google constantly vying for consumer attention and market share. In this context, Nokia’s tweet can be seen as a strategic move to remind consumers of their presence and perhaps even to cast doubt on the durability or quality of their competitors’ products.
Moreover, the timing of the tweet is significant. With the announcement of Android 4.4 KitKat and the Samsung Galaxy Note 3, the tech world is abuzz with discussions about new features, specifications, and innovations. By inserting themselves into this conversation, Nokia ensures that they are part of the narrative, even if they are not directly competing in the same way they once did.
It’s also worth noting that this kind of social media engagement can have a lasting impact. Even if Nokia is transitioning away from the smartphone market, maintaining a strong brand identity and a sense of humor can endear them to consumers and keep them relevant in other areas of technology and innovation.
In conclusion, Nokia’s tweet is a fascinating example of how companies can use social media to engage with their competitors and the public in creative and impactful ways. While the future of Nokia’s smartphone business may be uncertain, their ability to capture attention and generate discussion remains strong.
Source Nokia / Twitter
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