Motorola, now a part of the China-based company Lenovo, has launched a number of handsets under the new leadership. This transition has brought about significant changes in the way Motorola designs and markets its smartphones.
The Comeback of Moto X
According to a new report, the company’s most popular handset, the Moto X, may make a comeback next year, as per a new leaked roadmap. The Moto X series was once a flagship line for Motorola, known for its innovative features and customization options. Its potential return has generated a lot of excitement among tech enthusiasts and loyal Motorola fans.
A report leaked previously hinted that Lenovo will continue to use the Moto brand for the handsets. However, according to the recently leaked roadmap, only the next Moto Z (2017) and Moto G (2017) will be completely designed and engineered by Motorola. The rest of the Motorola lineup will be designed and engineered by Lenovo, including the Moto X and Moto M.
Details of the 2017 Roadmap
The 2017 Roadmap includes:
- Moto Z – Motorola
- Moto X – Lenovo
- Moto M – Lenovo
- Moto G – Motorola / Lenovo
- Moto E – Lenovo / ODM
- Moto C – Lenovo / ODM
The Moto Z series, known for its modular design and high-end specifications, will continue to be a flagship product under Motorola’s direct design and engineering. The Moto G series, which has been popular for offering a balance of performance and affordability, will also see contributions from both Motorola and Lenovo.
The Moto X, which will be designed by Lenovo, is expected to bring back some of the features that made it popular, such as a near-stock Android experience and unique customization options. The Moto M, another Lenovo-designed handset, is likely to focus on the mid-range market with a blend of style and performance.
The Moto E and Moto C series, which are more budget-oriented, will be designed by Lenovo in collaboration with Original Design Manufacturers (ODMs). These models are expected to cater to emerging markets and budget-conscious consumers, offering essential features at a lower price point.
There’s no word from Lenovo or Motorola about any such roadmap or if it’s going to use the Moto brand for the handsets. So we’ll advise readers to take it with a grain of salt as it could be wrong. However, the leaked information does align with Lenovo’s strategy of leveraging the Moto brand’s strong market presence while integrating its own design and engineering capabilities.
The potential return of the Moto X is particularly intriguing, as it suggests Lenovo’s recognition of the brand’s legacy and its attempt to revive a beloved series. If the Moto X does make a comeback, it will be interesting to see how it competes in the current smartphone market, which has evolved significantly since the last Moto X release.
We’ll update you if we get to hear anything more. Stay tuned for more updates on Motorola’s plans and the future of the Moto brand.
Source: PhoneArena
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