We recently heard a rumor that Apple is working on some new high end over the air headphones. Now we have some more information on Apple’s plans for these headphones.
The latest news on these new over the air headphones from Apple comes from Bloomberg’s Mark Gurman who has revealed more information about the headphones. This follows on from the previous reports from KGI Securities analyst Ming Chi Kuo about these new headphones.
Features and Specifications
These new high end headphones will be noise cancelling headphones and Apple are looking to take on companies like Bose who offer high end headphones with high quality sound. So we can expect these new headphones to be priced higher than some of Apple’s current offerings. The noise-cancelling feature is expected to be top-notch, leveraging Apple’s expertise in audio technology, which has been evident in their AirPods Pro. Additionally, these headphones are rumored to include advanced features such as adaptive EQ, which adjusts the sound based on the fit and seal of the ear cushions, and spatial audio, which provides a theater-like experience for audio content.
Moreover, these headphones are expected to integrate seamlessly with Apple’s ecosystem. This means users can expect features like automatic device switching, where the headphones can switch between an iPhone, iPad, and Mac without manual intervention. There might also be support for Siri, allowing users to control their music, get directions, and more, all hands-free.
Design and Build Quality
In terms of design, Apple is known for its sleek and minimalist aesthetics, and these headphones are expected to follow suit. They will likely feature a premium build quality with materials such as metal and high-quality plastic, ensuring durability and comfort for long listening sessions. The ear cups are expected to be plush and comfortable, providing a good seal for noise cancellation and an immersive audio experience.
The headband might be adjustable and cushioned, ensuring a comfortable fit for various head sizes. There are also rumors that the headphones might come with interchangeable ear cups, allowing users to customize their headphones to their liking.
Market Position and Pricing
Apple is clearly aiming to position these headphones in the high-end market, competing with established brands like Bose, Sony, and Sennheiser. Given Apple’s brand reputation and the expected features, these headphones will likely be priced at a premium. Analysts predict that the price could be in the range of $350 to $500, making them one of the more expensive options in the market. However, Apple is betting on its loyal customer base and the seamless integration with its ecosystem to justify the higher price point.
These new headphones will apparently be launching some time before the end of the year, probably in the last quarter of 2018. This timing would allow Apple to capitalize on the holiday shopping season, which is a crucial period for consumer electronics sales.
In conclusion, Apple’s entry into the high-end over the ear headphone market is an exciting development. With features like noise cancellation, adaptive EQ, spatial audio, and seamless integration with Apple’s ecosystem, these headphones are poised to be a strong contender in the market. While the premium pricing might be a deterrent for some, Apple’s brand reputation and the promise of high-quality audio experience are likely to attract many consumers.
Source Bloomberg
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