It has been revealed this week in a new report from Sandvine called the Global Internet Phenomena Report, that Netflix the streaming film and TV series provider generates over 35% of all US Internet traffic.
Netflix leads other services such as Amazon Instant Video and HBO by a huge margin but Amazon Instant Video is growing and has its sights sets firmly on that first position so it will be interesting to see the next report for comparison.
The report indicates that Netflix uses 34.89 percent of downstream and 9.4 percent of upstream bandwidth during peak periods on US fixed lines. The report states :
– Netflix continues to dominate North American networks accounting for 34.9% of downstream traffic in peak evening hours. Interestingly in Australia, where Netflix isn’t even available yet, approximately 2.5% of subscribers are accessing Netflix, which now comprises 4% of downstream traffic.
– Amazon Instant Video is now the second largest paid streaming video service in North America, accounting for 2.6% of downstream traffic. Service is growing, as its share of traffic more than doubled in the last 18 months.
– HBO GO, which accounts for just 1% of downstream traffic in the US, deserves a notable mention. The service is one to keep on eye on, as it plans to start offering a standalone streaming service in the US.
**Published twice a year, the Global Internet Phenomena Reports examines a representative cross-section of the world’s leading fixed and mobile data providers using real-life, subscriber-anonymous network data to provide unparalleled insight into the happenings on consumer data networks.
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