Motorola is getting a re-brand this year, it will be called Moto By Lenovo. The company’s owner, Lenovo, has confirmed at CES that the brand will be replaced in 2016.
Lenovo purchased Motorola Mobility from Google back in 2014. Since then, it has released a number of devices under the Motorola brand. These devices have included popular models such as the Moto G and Moto X series, which have been well-received for their balance of performance and affordability.
The Transition to Moto by Lenovo
The new brand will be Moto by Lenovo. The news was announced at CES in an interview given to Cnet by the company’s Chief Operating Officer Rick Osterloh. You can see what he had to say below.
“We’ll slowly phase out Motorola and focus on Moto,” Osterloh said in an exclusive interview Thursday at the CES conference in Las Vegas.”
This transition marks a significant shift in Lenovo’s strategy. By focusing on the Moto brand, Lenovo aims to streamline its product offerings and create a more unified brand identity. The Moto brand will continue to emphasize innovation and quality, building on Motorola’s legacy while integrating Lenovo’s technological advancements.
The Legacy of Motorola
The Motorola brand has been around for a long time. The company is one of the first mobile phone manufacturers and used to be one of the most popular ones. Motorola’s history dates back to 1928 when it was founded as Galvin Manufacturing Corporation. Over the decades, Motorola has been a pioneer in the telecommunications industry, introducing the world’s first handheld mobile phone, the DynaTAC, in 1983.
Motorola’s influence extended beyond mobile phones. The company was instrumental in the development of radio technology, contributing to the success of the Apollo moon missions with its communication equipment. The brand’s iconic “batwing” logo became synonymous with innovation and reliability.
However, the mobile phone market has evolved rapidly, and Motorola faced increasing competition from other manufacturers. Despite releasing several successful models, the company struggled to maintain its market share. Google’s acquisition of Motorola Mobility in 2012 was seen as a strategic move to bolster its hardware capabilities, but the brand continued to face challenges.
Lenovo’s acquisition of Motorola Mobility in 2014 was a turning point. Lenovo, a global leader in personal computing, saw an opportunity to leverage Motorola’s expertise in mobile technology. The introduction of the Moto by Lenovo brand represents a new chapter in this journey, combining the strengths of both companies to create a compelling product lineup.
What to Expect from Moto by Lenovo
As Moto by Lenovo, the brand is expected to continue delivering high-quality smartphones that cater to a wide range of consumers. Lenovo’s resources and global reach will enable the Moto brand to expand its presence in key markets, including North America, Europe, and Asia.
One of the key areas of focus for Moto by Lenovo will be innovation. The brand is likely to invest heavily in research and development to introduce cutting-edge features and technologies. This could include advancements in areas such as 5G connectivity, artificial intelligence, and augmented reality.
Additionally, Moto by Lenovo is expected to maintain its commitment to providing value for money. The Moto G series, known for its affordability and solid performance, will likely continue to be a cornerstone of the brand’s offerings. At the same time, the Moto X series may see new iterations that push the boundaries of design and functionality.
The rebranding of Motorola to Moto by Lenovo marks a significant milestone in the evolution of the iconic brand. With Lenovo’s backing, Moto is poised to build on its rich heritage while embracing the future of mobile technology. Consumers can look forward to a new era of innovative and reliable devices under the Moto by Lenovo banner.
Source Cnet
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
