Apple Stores outside of China have been closed for some time due to the COVID-19 outbreak, and now it looks like the majority of stores in the country will open this week on the 7th of May.
Out of the 22 retail stores Apple has in Australia, 21 will be opening this week. The only one that will remain closed is the Sydney store.
The Apple Store in Sydney had been closed for renovations in January, and it looks like the renovations have been delayed due to the outbreak.
Health and Safety Measures
Customers will have to wear masks in the stores, and there will also be reduced opening hours. Additionally, customers will be checked for temperature, presumably before entering the store. These measures are part of Apple’s broader strategy to ensure the safety of both customers and employees. Social distancing protocols will also be enforced, with markers on the floor to guide customers on where to stand. Hand sanitizing stations will be available throughout the stores, and surfaces will be cleaned frequently.
Apple has also implemented a reservation system for customers who need technical support or wish to make a purchase. This system aims to minimize the number of people in the store at any given time, reducing the risk of virus transmission.
Global Reopening Strategy
Apple is expected to start opening more of its retail stores around the world over the next few months, depending on what is happening with the COVID-19 outbreak in these countries. The company has been closely monitoring the situation and is prepared to adjust its plans as needed. For instance, stores in regions experiencing a resurgence of cases may remain closed or have their reopening delayed.
In Europe, Apple has already begun reopening stores in countries like Germany and Austria, where the outbreak is under control. In the United States, the situation is more complex due to varying levels of infection rates across different states. Apple is likely to adopt a phased approach, opening stores in less affected areas first.
Impact on Business
The closure of Apple Stores has had a significant impact on the company’s retail operations. However, Apple has managed to mitigate some of these effects through its robust online store. Online sales have surged during the pandemic, as customers turn to digital channels for their purchasing needs. Apple has also ramped up its customer support services online, offering virtual consultations and technical support.
Despite these efforts, the reopening of physical stores is crucial for Apple. Many customers prefer the in-store experience, especially when it comes to trying out new products or seeking technical support. The reopening will also help Apple regain some of the foot traffic and sales lost during the closure period.
Future Precautions
Looking ahead, Apple is likely to continue implementing stringent health and safety measures even after the pandemic subsides. The company is investing in advanced cleaning technologies and exploring new ways to enhance the in-store experience while ensuring safety. For example, Apple is considering the use of UV light for disinfecting products and surfaces.
The reopening of Apple Stores in Australia marks a significant step towards normalcy for the tech giant. With comprehensive health and safety measures in place, Apple is committed to providing a safe shopping environment for its customers. As the situation evolves, Apple will continue to adapt its strategies to ensure the well-being of its customers and employees.
Source 9 to 5 Mac
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