Last week we saw Microsoft step up their Scroogled campaign against Google with a range of new products, and now Microsoft is having a go at Google’s Chromebook notebooks.
The video below stars the guys from the TV show Pawn Stars, with a customer bringing in a Google Chromebook to the Pawn Stars team, in the hope of raising some cash.
For those of you who have not seen Pawn Stars, it is a US based TV show which is based in a pawn shop in Las Vegas, where people take their unwanted stuff to sell.
Microsoft’s Strategy Against Google
We are not sure why Microsoft has decided to go after Google’s Chromebook notebooks in their latest adverts, as sales of the device have not exactly been high enough to impact on sales of Windows notebooks. However, this move can be seen as part of a broader strategy by Microsoft to undermine Google’s growing influence in the tech industry. By targeting Chromebooks, Microsoft is attempting to highlight the limitations of Google’s cloud-based operating system compared to the more established and versatile Windows OS.
Microsoft’s Scroogled campaign has been known for its aggressive tactics, often focusing on privacy concerns and the perceived shortcomings of Google’s products. By enlisting the help of popular TV personalities from Pawn Stars, Microsoft aims to reach a wider audience and make a more significant impact with their message. The use of humor and familiar faces can make the campaign more relatable and memorable for viewers.
The Future of the Scroogled Campaign
It will be interesting to see what Microsoft comes up with next, as the tech giant continues to innovate and adapt its marketing strategies. The Scroogled campaign has already covered various aspects of Google’s services, from search to email, and now hardware. This comprehensive approach indicates that Microsoft is committed to challenging Google on multiple fronts.
One possible direction for the campaign could be to focus on the enterprise market, where both companies are vying for dominance. Microsoft’s Office 365 and Google’s G Suite are direct competitors, and highlighting the advantages of Microsoft’s offerings in this space could be a logical next step. Additionally, with the rise of remote work and the increasing importance of collaboration tools, Microsoft could emphasize the integration and security features of its products compared to Google’s.
Another area where Microsoft could potentially target Google is in the realm of artificial intelligence and machine learning. Both companies have made significant investments in AI, and showcasing the practical applications and benefits of Microsoft’s AI technologies could help differentiate their products from Google’s.
In conclusion, while the Scroogled campaign may seem like an aggressive and somewhat controversial approach, it reflects Microsoft’s determination to maintain its position in the tech industry. By continuously challenging Google and highlighting the strengths of its own products, Microsoft aims to sway consumer perception and ultimately drive sales. Whether or not this strategy will pay off in the long run remains to be seen, but it certainly keeps the competition between these two tech giants interesting.
Source TechCrunch
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