This week Microsoft CEO Steve Ballmer has announced in an interview with a French newspaper, that sales of their new Surface Windows RT tablet which launched late last month, are “Starting Modestly”.
However, CEO Ballmer would not divulge any exact figures on sales of Microsoft’s new Windows RT Surface tablet. Explaining that the modest sales are likely due to the Windows RT Surface tablet only being available to purchase online and via a few Microsoft stores across the US.
Understanding the Windows RT Surface Tablet
To recap, the Windows RT Surface tablet is the budget version of the fully blown Windows 8 Pro Surface tablet. It is priced at $499 for the 32GB Surface RT tablet without the touch-sensitive keyboard cover, and rising up to $699 for a 64GB Surface RT tablet with the keyboard cover included. The Windows RT version is designed to offer a more affordable entry point into the Surface ecosystem, targeting consumers who need a functional tablet without the full capabilities of a traditional laptop.
The Surface RT runs on an ARM-based processor and is equipped with a version of Windows 8 specifically tailored for ARM architecture. This means it can only run applications available through the Windows Store, unlike its Pro counterpart which can run traditional desktop applications. This limitation might be a contributing factor to the modest sales, as consumers may prefer the flexibility offered by the Windows 8 Pro version.
Future Prospects and Market Strategy
The Microsoft CEO also revealed that the new Windows 8 Pro Surface tablet, offering users a full Windows 8 experience, will be launching within the next three months. This upcoming release is highly anticipated as it promises to deliver the complete Windows experience, including the ability to run legacy desktop applications, which could appeal to business users and professionals who require more robust computing capabilities.
Microsoft’s strategy with the Surface line appears to be a two-pronged approach: capturing the consumer market with the more affordable RT version while targeting professionals and power users with the Pro version. This dual strategy could help Microsoft establish a stronger foothold in the competitive tablet market, which is dominated by Apple’s iPad and various Android tablets.
Additionally, the modest sales figures might also be attributed to the limited availability of the Surface RT. By only offering the tablet online and in a few select Microsoft stores, the company has restricted its potential customer base. Expanding the availability to more retail outlets and international markets could significantly boost sales.
Moreover, the Surface RT’s pricing places it in direct competition with other high-end tablets. Consumers might be weighing their options between the Surface RT and other established brands, leading to a more cautious purchasing decision. Enhancing the marketing efforts and providing more hands-on demonstrations could help in showcasing the unique features and benefits of the Surface RT, thereby attracting more buyers.
In conclusion, while the initial sales of the Surface RT tablet are starting modestly, there is potential for growth as Microsoft expands its availability and continues to innovate with the upcoming Windows 8 Pro Surface tablet. The company’s dual approach in targeting both budget-conscious consumers and professional users could eventually pay off, establishing the Surface line as a significant player in the tablet market.
Source: Tech Crunch
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
